Vitamin Aruhaz kft plans to introduce ZBD’s epop solution within a further five stores across Hungary in the next few years to provide the retailer with a simple and effective way of managing its product signage requirements.
 
Jenő Lefkovics, Owner and Managing Director, Vitamin Árhuáz Kft, said, “We selected ZBD’s epop displays because we were looking for a modern, high quality solution, that utilised state of the art technology.  We will use the system to help us easily manage frequent price executions and discounts.  The displays are attractive and have the capability to display rich content, enabling us to exploit the way in which we can display brand, price and promotional information to our customers.”
 
István Pataki, Project Manager, Laurel Kft, said, “As a growing business, Vitamin Árhuáz Kft have selected a business tool that will grow with the company.  ZBD’s electronic shelf labels are an ideal choice for any retailer looking for an effective long-term ESL solution.”
 
David Rogers, Sales & Marketing Director, ZBD, said, “It’s exciting to be part of a new enterprise, and by rolling out our solution, Vitamin Aruhaz Kft is setting the foundations for the effective management of its product signage.  As the Vitamin Aruhaz Kft estate grows, the ZBD solution will provide a tool to enable the company to manage multiple stores efficiently and responsively, as well as offer an improved customer experience.”
 
About ZBD
ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD’s range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.
 
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.
 
For further information on ZBD, visit www.zbdsolutions.com