Lindbak Retail Systems AS and ZBD's VISION partner in Norway, Delfi Technologies AS, have successfully rolled out ZBD's electronic shelf labels storewide within a Coop Marked store in Jondal, Norway. Coop Marked Jondal is part of Coop Norge (the Norwegian Coop), which is Norway's third largest retailer. The store has implemented 3,600 ZBD epop 50 displays, ZBD's smallest display, to enable it to automate price updates and engage in competitive pricing strategies and the project marks the first full store installation for ZBD.

Coop Norge operates a co-operative business model and is the third largest retailer in Norway, with 165 societies and in excess of one million members operating 1000 stores. Nearly four thousand of ZBD's smallest display, the epop 50, have been implemented within its Jondal store.

Reidar Hammer, Store Manager for the Coop Marked store in Jondal, said, "We were looking for a system that would allow us to automate the process of updating prices and product information. Previously, we were using paper signage, but this proved to be labour-intensive, and was often prone to error, where prices on the labels weren't always accurate. We are now confident that our prices are always correct and correspond exactly with our POS system. Before installing the system, staff had to update prices manually, print new shelf labels and ensure that they were placed correctly in the store. However, this is no longer necessary, freeing resources that can be deployed elsewhere in the store."

The solution has now been up and running for several weeks, as Reidar continues, "The ZBD solution has already proved to be a success and has eliminated pricing errors and reduced queue times. We now have 100% accuracy and price integrity between the epops and our POS system. The displays are also capable of displaying barcodes, which means that we can use our handheld terminals for inventory and purchases from the store shelves. We are very satisfied with the solution"

David Rogers, Sales & Marketing Director, ZBD, said, "As always, one of the key advantages to retailers when rolling out our technology, is its simple, light-touch infrastructure. The process of connecting a product to a display, using a handheld terminal, made it possible to implement the solution storewide without closing the store, resulting in minimal disruption to daily operations. Unlike some ESL solutions, ZBD's system does not require any cabling or other infrastructure to be installed within the store, and because it doesn't need miles of cabling, the solution was up and running in just two days."

About ZBD: Formed in 2000 out of QinetiQ, ZBD is a company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers. ZBD designs and supplies electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD's range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

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