Tanners Wines selects Maginus to boost marketing capability

This article is brought to you by Retail Technology Review: Tanners Wines selects Maginus to boost marketing capability.

Tanners Wines, a leading fine wine merchant which sells through stores, mail order, brochures, web and catalogue, has chosen a business management solution from Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, to improve its customer management and support its growing business.

Maginus is supplying an end to end business solution which includes back office, sales operations, warehousing, financials and purchasing.  It is also deploying Maginus in store as a POS solution.

Sian Griffiths, Financial Director at Tanners Wines said, We investigated six different systems after conducting a full review of what was available in the market.  We chose the Maginus solution because we were impressed with the functionality, and we like how Maginus approached the project and the implementation process.  They understood our requirements and were committed to helping us achieve our project goals.  They understand our business, and they have a proven track record with other similar companies.

The new system from Maginus will replace the Trinity Drinkmaster solution that the company has run for the last 12 years.  Sian commented, The Maginus system is streets ahead of our old solution.  The new solution has much more to offer, particularly in the area of CRM and marketing.  In addition, Maginus ERP can handle all of our wine specific functionality requirements including En primeur, bonded warehousing and customs & excise reporting.

Tanner Wines was also impressed with the direct marketing expertise and functionality that the Maginus solution is able to offer.  It will allow the company to run targeted marketing and promotions, and will improve its general business process efficiency.

Russell Dorset, sales and marketing director, Maginus, said, We are delighted to welcome another key wine merchant to our customer list.  We have a proven track record in this sector and are looking forward to demonstrating our ability to handle both everyday as well as specialist requirements for wine merchants.

The project has just started, and is planned to go live in September.