This article is brought to you by Retail Technology Review: Strong sales performance for Morrisons over Christmas period.
In the 6 weeks to 4 January 2009, Morrisons total sales excluding fuel were up by 9.4% (7.7% including fuel), of which 1.2% was a contribution from new space. Like for like sales excluding fuel increased by 8.2%* (6.6% including fuel).
At the time of its interim results in September, the company signalled that it would be continuing its focus on fresh food and maintaining its competitive positioning through price crunching deals and promotional offers**. These initiatives reportedly brought more customers than ever into its stores over the six-week Christmas period. Morrisons states that is had excellent availability throughout and saw record levels of trade across the 382 stores in its estate.
Marc Bolland, CEO, commented I am pleased with Morrisons excellent Christmas trading, having attracted 2.2 million extra customers with great fresh foods and industry leading value.
According to the company, these results confirm the ongoing progress it is making in the delivery of its three-year Optimisation Plan, albeit we still have much work to do throughout the business, said a company spokesperson.
Add a Comment
No messages on this article yet