Buy it, love it, sell it - get paid

This article is brought to you by Retail Technology Review: Buy it, love it, sell it - get paid.

A new wave of e-commerce is spreading power to the purchaser

A social marketing website dubbed the future of e-commerce has created an innovative way to turn its customers into brand ambassadors and pay them in the process.

Online retailer eSay-uk.com provides customers with the means to potentially earn back what they spend on the site, by offering cash rewards for their word-of-mouth marketing.

Through the websites social networking facilities, customers can recommend their favourite products, giving them direct influence over the brand development.

Weve developed a truly democratic social market place, says Simon Parslow, Managing Director of eSay-uk.com. If you buy a product, and you really like it, why not tell other people about it and get paid in the process?

The website is equally profitable for suppliers, who can take advantage of the cost-effective route to market without the hassle of minimum opening orders and excess stock gathering dust at the end of the season.

Its certainly a lot cheaper for the supplier to reward its customers for their product marketing when a product is sold, rather than dishing out thousands for advertising campaigns in advance, says Parslow. And besides, whose recommendation are you going to trust, a greasy advertising exec, or your friend?