Cineworld rolls out Protouch kiosks

This article is brought to you by Retail Technology Review: Cineworld rolls out Protouch kiosks.

Cineworld, the 2nd largest multiplex cinema chain in the UK, has rolled out Protouch Xen X5 and X4 kiosks into a number of its UK cinemas. The kiosks are used for both Cineworlds Unlimited film programme and for ticket collection.

Cineworld installed the X5 kiosks into 5 of its cinema sites which include Glasgow, West India Queys and Cheltenham in late 2008. They are used in the cinemas main foyer for Cineworlds Unlimited film programme that entitles visitors to watch any film, any day, any time and at any Cineworld Cinema from just 13.50 a month.

Wannabe members of the programme simply sign up by entering their details into the kiosk; an A4 receipt with a photo of the member on is then printed out which they can use as identification until their membership card arrives in the post.

In the 6 months that the kiosks have been operating they have shown impressive results of increasing membership numbers by 100 new members per week.

Cineworld plan to install the X5 kiosk into all of its cinemas selling the Unlimited programme. John Anderson Cineworlds Marketing Co-ordinator said, The Unlimited program is a large and important part of Cineworlds business and distinguishes them from every other cinema company in the UK and Protouchs X5 kiosk is helping advance the programme.

On the back of the success of the X5s Cineworld has greatly expanded its kiosk operations and is now rolling out 34 of our new Xen X4 kiosks into 13 of its UK cinema sites.

The X4s will be used by cinema goers for ticket purchase and collection and will run as either wall or floor mounted kiosks using the latest Chasis Printer technology for printing ticket receipts.

Collectively the kiosks have brought down ticket purchase handling and paper costs and are particularly beneficial for managing customer data.