Empathica launches social media tool GoRecommend

This article is brought to you by Retail Technology Review: Empathica launches social media tool GoRecommend.

Empathica has launched a recommendation application, GoRecommend, which automatically drives retail location traffic by turning excellent customer experiences into a powerful marketing tool through social media. By using GoRecommend, leading U.S. companies have already seen more than 5,000 positive brand impressions generated daily.

GoRecommend is said to be cost-effective and easy to deploy, using an automated referral process that takes little to no effort from the brand itself.  After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation on Facebook.

The results directly translate into significant positive brand impressions, as the location-specific content will automatically appear on both a brands Facebook fan page and a users profile page.

GoRecommend engages customers for an interactive brand experience, said Andrew Datars, VP of Product Management with Empathica. Its a true turnkey social networking solution that helps foster brand awareness by encouraging customers who love the brand to make a recommendation. Its an automatic way the brand can have sincere, fresh and relevant content on their site that participating customers find fun and rewarding.

Red Robin, a casual dining restaurant chain that specialises in gourmet hamburgers, recently launched GoRecommend for its more than 300 company-owned restaurants. Since then, the company has received more than 1,700 recommendations on Facebook from satisfied Red Robin customers, all generated from the GoRecommend application. 

Datars said the GoRecommend application is so successful because customers like to be engaged with the brand.

GoRecommend is helping companies take full advantage of satisfied customers willingness to recommend their favorite brands, without having to invest a lot of time, effort or money, said Datars. This solution is more effective than traditional marketing techniques because people trust and value their friends recommendations. This leads to increased traffic and greater interest in the brand.

About Red Robin Gourmet Burgers, Inc.
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a casual dining restaurant chain founded in 1969 that operates through its wholly-owned subsidiary, Red Robin International, Inc., serves up wholesome, fun, feel-good experiences in a family-friendly environment. Red Robin(R) restaurants are famous for serving more than two dozen insanely delicious, high-quality gourmet burgers in a variety of recipes with Bottomless Steak Fries(R), as well as salads, soups, appetizers, entrees, desserts, and signature Mad Mixology(R) Beverages. There are more than 430 Red Robin(R) restaurants located across the United States and Canada, including corporate-owned locations and those operating under franchise agreements.

About Empathica
Empathica provides retailers, foodservice brands, retail banking institutions and other multi-unit based organisations with comprehensive Customer Experience Management programs that help ensure outstanding customer experiences and engaging relationships across the entire brand. Using a variety of surveying methods, Empathica captures voice of the customer data and then performs rich analysis to derive key actionable insights that deliver operational excellence and deliver on the brand promise of our clients.