Woolworths selects ATG to power customer-centric online shopping experience

This article is brought to you by Retail Technology Review: Woolworths selects ATG to power customer-centric online shopping experience.

ATG (Art Technology Group Inc.), provider of commerce solutions, has been selected by Woolworths to power the growth of its online shopping platform.

Woolworths will launch its new site on the ATG Commerce platform later in 2010. Craig Ludwig, Divisional Director of General Merchandise at Woolworths said: In simple terms, ATGs transactional framework is the engine under the bonnet.  It will give us the flexibility we need to develop a shopping experience that rivals the best in the world.  Our current pick from store model for example is fairly rigid.  This new platform will allow us to offer customers merchandise sourced from a variety of facilities and considerably expand the range of groceries, clothing and household items that can be sold on Woolworths.co.za.

As Internet usage has increased in South Africa, demand for sophisticated online retail experiences has risen significantly.  Meeting this demand is crucial as we build our online business in the coming months.  The need to achieve these growth objectives is a key reason that we have chosen to work with ATG.  By using ATG Commerce, we can ensure that our site supports our need to substantially increase our site traffic and the number of transactions, by delivering an engaging and personalised experience each time our customer visits the Woolworths site.

Frank Lord, Vice-President of ATGs EMEA region, commented: ATG will help Woolworths expand its online business and deliver the tailored cross-channel shopping experience todays shoppers expect.  We look forward to supporting Woolworths online growth strategy in the months ahead.

ATG Commerce will offer Woolworths customers real-time control of highly relevant and streamlined cross-channel shopping experiences using personalisation, segmentation, and searchandising strategies.