NCR self-checkout solution wins international award for outstanding product design

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NCR Corporation has announced that the current release (version 5) of its NCR SelfServ Checkout solution has won a GOOD DESIGN Award for product design excellence in the Electronics category. The NCR solution was selected for this highly competitive, international award from among thousands of companies from 48 countries.

GOOD DESIGN is an annual competition, recognising the most innovative designs from manufacturers and industrial and graphic design firms from around the world. The awards are conferred by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture, Art, Design and Urban Studies. More than 500 awards were given by a New York jury to those designers and manufacturers deemed to stand-out as visionaries and innovation leaders.

"Innovation that enhances the usability, design and ultimate consumer experience of our self-service solutions is a critical strategic priority for NCR," said Lyle Sandler, vice president, design and consumer experience, NCR Corporation. "This prestigious award recognising the innovative design of NCR self-checkout is just one example of how technology can influence an industry, transforming the way people shop and conduct transactions worldwide."

The NCR SelfServ Checkout solution is an advanced self-service checkout system that enables customers in retail outlets to scan, bag and pay with ease. Its user-friendly interface guides customers through the checkout process with animated demonstrations, and video and lighting cues. Designed to enhance the customer shopping experience and help retailers maximise productivity, cut cost and enhance shopper loyalty, self-checkout reduces checkout wait times up to 40 percent, according to NCR research.

Millions of consumers use the NCR SelfServ Checkout solution at more than 150 retailers from 12 different retail segments and over 22 countries around the world. NCR recently has been ranked again as the global market leader in self-checkout, according to VDC Research Group and Retail Banking Research (RBR).