Shopitize brings consumers and brands together via Smartphone

This article is brought to you by Retail Technology Review: Shopitize brings consumers and brands together via Smartphone.

Shopitize comments that it is set to change the way consumers and brands interact in the UK with the launch of a new web and mobile customer platform. Shoptize (www.shopitize.com) gives users easy tools to capture shopping receipt data with smartphones. Using the Shopitize platform, brands will be able to better understand consumer spending habits across channels at the level of individual products and to provide more targeted offers. 

 
Shopitize was founded in 2010 by tech entrepreneur, investor and former Australian cabinet minister Hon. Alan Griffiths, former banker Irina Pafomova, and former management consultant Dr. Alexey Andriyanenko.  Shopitize is backed by international investors who committed 1m to create the platform.
 
Shopitize has now launched a public beta version for the UK. "The Shopitize mobile app transforms the smartphone into a personalised shopping assistant, making it simple for consumers to organise their spending and to save money" said co-founder, Irina Pafomova.
 
"This will be instrumental in helping brands rationalise the wealth of shopping data information across channels.  By distilling insights based on actual shopping behaviour, Shopitize will enable more efficient and relevant offers to be provided by brands to their customers.

"In short, consumers want relevant offers - and brands want shopping information across all channels. That's precisely what Shopitize is delivering."

In the current beta release of the Shopitize platform, users will use the Shopitize Android  smartphone apps (iPhone coming shortly) to snap photos of their grocery shopping receipts to upload to the Shopitize website. Subsequent release will expand the proposition beyond grocery to high street retailers.
 
The Shopitize web and mobile app offer seamless integration easy management of their everyday shopping receipts, creation of personalised shopping reports, and smart shopping reminders delivered to their smartphone.
 
Shopitize uses algorithms to match receipt information with product data. So the more users that participate, the more sophisticated the system will become at predicting a consumer's shopping behaviour.

Shopitize is in discussions with global Fast Moving Consumer Goods (FMCG) companies to become commercial launch partners, offering personalised rewards based on consumers' actual shopping.

"Shopitize represents a paradigm shift in the way that brands engage and target consumers," said Irina Pafomova. "Brands will be able to specifically target their most valuable and loyal customers with anything from introductory discounts on new products, offers that improve if shared with friends, or invitations to exclusive events organised by brands.

"The 'Wow' moment happens when brands understand our vision for the level of insight that can be provided from the Shopitize platform. Thanks to changes in technology, especially in the mobile space, this is now possible.  Smartphones are revolutionising the way business is conducted worldwide and we have put together a package from which consumers and brands can benefit."