This article is brought to you by Retail Technology Review: Fashion brands Lemon Curve and Menlook.com prepare for European online retail growth with eCommera’s DynamicAction.
As Europe prepares for online retail sales to reach a projected €233.9 billion by 2018, and clothing remains the largest online sales category, even fashion retailers with world class eCommerce experiences are poised for challenges in the years ahead. Lemon Curve and Menlook.com are preparing for these challenges by centering their organisations on consumer-focused data action with the implementation of DynamicAction from eCommera.
LemonCurve, the multi-brand online lingerie retailer, will use DynamicAction to drive online revenue and profitability as part of its overall aim of becoming the 'go-to' lingerie website for women in France. Luxury men's fashion retailer Menlook.com will benefit from DynamicAction's dedicated solution to manage peak trading fluctuations across Europe.
Already utilised by fashion and retail brands across 32 countries, including Sojeans, T.M.Lewin and Brooks Brothers, DynamicAction translates enterprise-wide big data insights into prescriptive, profitable actions. Delivered via the cloud, the application analyses cross-organizational data sources to determine immediate actions to impact profitability, address media waste, balance product availability across geographies, improve inventory management and leverage customer purchase history. The solution then proposes dynamic and agile operating recommendations that reduce lost sales, drive improved merchandising and increase revenue. Recommendations are prioritised based on their potential return to the company and service to the customer.
"We are very happy to start a partnership with eCommera to support our strong growth in France and globally," said Marc Menase, Menlook.com's founder. "Menlook.com puts big data at the centre of its strategy, and eCommera's DynamicAction solution is efficient, action oriented and will be supported by professional teams who understand our needs."
"Based on our thorough evaluation, DynamicAction is the best solution to optimise our commerce activities, power our team's decision making and increase profitability across our global reach," said co-founder and president of Lemon Curve, Agathe Molinar.
"We are thrilled to continue our innovation of the retail marketplace, as our industry-leading actionable data and intelligent commerce solutions gain momentum across the global fashion industry," said John Squire, president of DynamicAction at eCommera. "We are very pleased to start this collaboration with Lemon Curve and Menlook.com, and believe DynamicAction provides unmatched value in terms of profitability and online growth for brands in an increasingly competitive sector."
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