Crittercism launches transaction management solution to fuel mobile enterprise

This article is brought to you by Retail Technology Review: Crittercism launches transaction management solution to fuel mobile enterprise.

Crittercism, the mobile App Performance Management (mAPM) solutions provider, has unveiled what it describes as the industry's first transaction management solution optimised for mobile and connected apps. Built on Crittercism's best-in-class APM platform, the new solution enables companies to define, monitor and manage in real time the mobile transactions that have the greatest impact on bottom-line growth.

In today's mobile-first world, apps power many revenue and business-critical transactions. Examples of mission-critical transactions include checkout operations in m-Commerce apps, work orders in enterprise field force apps, and stock buy/sell requests in stock trading apps, among others. But because of the complexity of mobile environments, companies lack the insights they need to connect the performance of their apps to the overall health of their mobile business.

In order to create optimal user experiences and drive mobile revenues, businesses need to integrate operational performance metrics such as response time, errors, and crashes with important business data like monetary value, success rate and user flow of their revenue-critical transactions. Crittercism's transaction management solution transforms operational and business metrics into actionable intelligence, enabling companies to identify, prioritize, focus and troubleshoot revenue-impacting issues faster. Leveraging this solution, enterprises can improve operational efficiencies, mitigate risk, and accelerate the growth of their mobile business.

"Mobile is becoming a front-and-center priority for many organizations, driving change in the way IT executives and decision-makers think about the role of app performance in relation to their overall business," said Andrew Levy, co-founder and CEO of Crittercism. "But many companies are still in the dark about how to manage the overall health of the app from a business perspective. Our transaction management solution was specifically designed to help the next generation of mobile transaction-based services by providing solutions that allow companies to define, monitor and manage transactions to protect profit margins and accelerate growth."

"Any business that generates revenue through mobile faces financial concerns when the performance of its app suffers," said Christian Dahl Nielsen, head of department, IT operations at TDC, the leading telecommunications provider in Denmark. "Crittercism's transaction management solution provides us with mobile intelligence to effectively manage performance with business context, minimize performance-related risks and deliver quality user experience. We're confident this first-of-its-kind solution will help us protect our bottom line and accelerate our mobile business."

Benefits of Crittercism's mobile optimised transaction management solution include:

• Proactive visibility into the business and revenue impact of key mobile transaction performance.

• Ability to accurately define and monitor true mobile transactions that span across multiple views, user interactions and service calls.

• Ability to automatically track all mobile-specific dynamic states such as network connectivity changes, app backgrounding/foregrounding and user view transitions that provide complete user flow visibility.

• Actionable insights – with operational and business metrics – to efficiently prioritize, troubleshoot and optimize the customer experience of revenue-critical mobile transactions.

• Comprehensive reports and dashboards that can be shared across key mobile business and IT stakeholders.

Crittercism's transaction management solution is now available in beta to new and existing customers.