PlayDisplay announces emotional engagement platform based on augmented reality

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PlayDisplay, the emerging provider of emotional engagement solutions, has formally announced SpaceAR – the world's first augmented realty platform that enables the creation of realistic objects of various sizes and whole virtual worlds. Powered by PlayDisplay's proprietary technology, the solution makes virtual environment obey the laws of physics and interact with the audience in a realistic way.

"Our solution's key differentiator is that it can put virtual, realistically-behaving objects into the users' real world," says Andrey Sudarikov, Chief Creative Officer and co-founder of PlayDisplay. "The existing reality is augmented, deleting the line between the real and the virtual. That opens previously unattainable opportunities for retailers, e-merchants, marketers and designers."

According to PlayDisplay, key SpaceAR benefits include:

• Ability to handle virtual objects of any size and make them behave in a real-life fashion

• Seamless integration of real and virtual environments

• Emotional engagement through reaction to users' gestures, touch, words and even emotions

• Support for mobile operating systems

• Software Development Kit (SDK) for third-party developers' applications

Additionally, SpaceAR is designed to support the new generation of devices that are just entering the market.

"SpaceAR is optimised for wearable computers and glasses, such as Google Glass, Epson Moverio BT200 and Meta Pro," says Mr. Sudarikov. "The solution is standards-based, so it can support most platforms that power wearable devices and their unique features. The next-generation gadgets are at our doorstep, and we are ready."

PlayDisplay will make its North America debut in at World Routes 2014 in Chicago, IL, September 20-23, 2014. It will be supporting its major client - Airports of Regions, Russia's largest airport holding company with the Renova Group as its strategic investor. At this key aviation industry event, PlayDisplay will use SpaceAR-based holographic floating images to attract visitors to Airports of Regions exhibition space.