NetSuite launches SuiteCommerce InStore

This article is brought to you by Retail Technology Review: NetSuite launches SuiteCommerce InStore.

NetSuite Inc., provider of cloud-based financials / ERP and omnichannel commerce software suites, has announced SuiteCommerce InStore, a system that integrates comprehensive omnichannel capabilities into an enterprise-class, mobile-first, point-of-sale (POS) solution and seamlessly unifies the online and in-store customer journey.

Designed to empower the sales associate and elevate the shoppers' brand experience, for the first time, retailers will be able to equip sales associates with complete inventory and customer information to engage shoppers more effectively, drive more sales and provide a satisfying shopping experience.

NetSuite's SuiteCommerce InStore brings the full omnichannel commerce experience into the retail storefront to provide consumers with the highest level of customer service, product knowledge and personalization today's shoppers expect from retailers. Store associates are better able to free themselves from the cash-wrap and engage shoppers from anywhere in the store. Built on NetSuite's powerful order and inventory management system, SuiteCommerce InStore provides visibility into inventory anywhere in the business, including the ability to combine different fulfillment models such as cash-and-carry and ship-to-home in a single transaction. And with full POS capabilities for conducting complex transactions such as discounting, multi-tender, override, gift receipts, suspend/resume transactions and more, SuiteCommerce InStore handles them all with ease.

Further, SuiteCommerce InStore helps to unify the online and in-store experiences. Customers are able to access products they have added to their ecommerce shopping carts or wish lists at the point-of-sale and add them to an in-store transaction with a few clicks. Products that shoppers would like to save for later can be added back to their ecommerce wish lists. And the full capabilities of NetSuite's omnichannel CRM provide a retail associate access to a comprehensive 360-degree customer history from the store floor. A visual timeline shows all purchases, returns, exchanges, store visits and service requests regardless of channel, with the ability to drill into any transaction.

Early Customers Ring Up Early Benefits from SuiteCommerce InStore

Early customers that have deployed SuiteCommerce InStore to support their existing NetSuite environment and rapid growth have already achieved early successes.

Wrigleyville Sports, a leading retailer of Chicago Cubs and other Chicago sports merchandise and collectibles, runs its core business operations on NetSuite's single, unified platform to run its customer relationship management (CRM), inventory management, order processing and ecommerce, allowing the company to offer its sports fans a seamless and personalized omnichannel shopping experience from any touchpoint. With SuiteCommerce InStore, Wrigleyville Sports is gaining a unified POS system that has in-depth functionality and a user-friendly experience. The quick processing of transactions has been especially important given this season's spike in excitement among its local Cubs fans.

The Noerr Programs is a leading digital event imaging provider choreographing the Santa and Bunny Experience, as well as destination events at nearly 300 shopping centers, resorts and retail locations annually. Noerr captures memories, preserving millions of unforgettable moments through sales of high resolution photos, videos, frames and accessories using NetSuite. The addition of SuiteCommerce InStore gives Noerr new deployment options, allowing economical and mobile solutions, including the ability to add stores and lanes without any delay or additional expense in provisioning. In addition, NetSuite's unified platform provides Noerr with real-time reporting, and on-the-fly flexibility to adapt to changing business conditions.

Lovesac, a leading omnichannel furniture retailer with 59 stores in the US, runs NetSuite across Financials / ERP, Inventory and Order Management, Customer Relationship Management (CRM) and POS. Lovesac is using SuiteCommerce InStore to enhance the experience for its sales associates and customers alike. Key features such as real-time access to customer data and orders across channels, omnichannel order management, inventory visibility and an innovative mobile app experience have already added value to Lovesac's customer-driven sales experience.

"We immediately saw how SuiteCommerce InStore could serve as the foundation for the next-generation in-store experience we are building," said Ryan Johnson, Chief Operating Officer at Lovesac. "It was obvious to us that the product was designed with the omnichannel shopper in mind, but also with an eye toward helping our sales associates serve our customers better. And, because it is built on SuiteCommerce, we were able to deploy all of its omnichannel capabilities in a fraction of the time it would have taken to deploy virtually any other point of sale solution."

The addition of SuiteCommerce InStore to the NetSuite SuiteCommerce platform provides retailers with:

• Intuitive, efficient full-featured POS. Built on industry-standard technology, SuiteCommerce InStore can meet the specialized needs of any retailer while the built-in robust functionality allows sales associates to conduct sales transactions, secure payments, print customer receipts, review customer information, perform item lookups from the sales floor, determine product quantity on hand and locate out-of-stock items or suggest alternative items in order to 'save the sale' on the showroom floor. Built-in reporting provides real-time views into store statistics and cash management.

• 360-degree customer profiles. SuiteCommerce InStore provides a timeline display of purchases, returns and support requests regardless of what channel a shopper is in, enabling store associates to be more personalized and relevant in the experiences, offers and communications they provide to customers.

• Omnichannel order management. SuiteCommerce InStore will give retailers real-time visibility into all inventory held across the company, providing customers with a complete omnichannel experience, and allowing them to purchase products regardless of location in a single transaction, including cash-and-carry, ship-to-home or pickup in another store.

• Continuous buying journey. Built directly on the SuiteCommerce platform, SuiteCommerce InStore allows customers to buy from an ecommerce shopping cart or a wish list from directly in the store, push in-store items to a shopping cart or wish list and automatically add purchases to their My Account order history online.

"SuiteCommerce InStore is the strongest proof point yet that NetSuite's vision of a single platform serving every customer touch point, built on top of a company's core operational system will allow retailers to better serve their customers, and innovate faster than their competitors," said Andy Lloyd, General Manager of Commerce Products at NetSuite. "It is very difficult for a retailer to deploy a unified omnichannel commerce system that delivers customer-centric ecommerce and in-store experiences on the timeline and at the price point that they can with SuiteCommerce."