Retail Digital Signage Expo at Retail Design Expo and RBTE

This article is brought to you by Retail Technology Review: Retail Digital Signage Expo at Retail Design Expo and RBTE.

Legend, the organisation behind RBTE and Retail Design Expo, has announced the launch of a major new event- Retail Digital Signage Expo – a dedicated new show located  at Olympia, between RBTE and  Retail Design Expo.

Retail Digital Signage Expo will provide a platform for all the suppliers of digital signage & screens, along with the other vital players in the digital signage eco-system to come together under one roof, at the largest European gathering of retailers, brand owners, agencies, designers and more - all looking for solutions, ideas and inspirations.

Annie Swift, Event Director, Retail Design Expo, said, "This is the event that the retail industry has been waiting for! We are embracing the booming digital signage market. The prospects for the huge global digital signage market are bright being currently estimated at USD 13.25 billion and expected to grow at a CAGR of 6.1% from 2014 to 2020*. The retail sector makes up the largest proportion of this spend and is where the greatest investment is forecast to be made in the name of customer engagement where screens come into their own. This is a fantastic opportunity for exhibitors. We had a ready made audience of over 12,000 visitors who visited RBTE and RDE this March including all the key decision makers and influencers for this type of investment – within retail it is the teams from marketing, IT, design/format, eCommerce, operations and visual merchandising. In addition there are thousands of brand marketers, design agencies, architects and shopfitters who recommend and specify screens solutions. Never before have so many of all the key retail digital signage stakeholders been together in the same place at the same time."

Retail Digital Signage Expo will be a dedicated event featuring the entire range of suppliers, from the screens and kiosks, to content management, media players, networking solutions and more, providing a one-stop shop for digital signage and screens. In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes.

Swift continued, "the way consumers shop is constantly changing and digital signage provides an essential tool for retailers to connect with their customers (and the store staff). It has numerous applications; brand building; advertising; in-store entertainment; staff communication & training; magic mirrors; products reviews, to name a few – with the benefit of speed and agility that allows retailers to react in real time to changing market conditions, stock availability, the time of day or a competitors activity, delivering a whole new customer experience."

*Grand View Research

RBTE and Retail Design Expo is held at London's Olympia, 9 & 10th March 2016