Making multichannel ecommerce simple – Shopware partners with Lengow

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The open source ecommerce software, Shopware AG, and Lengow, the European ecommerce feed management solutions provider, have formed a partnership to help retailers sell on multiple online channels easily and efficiently.

With more than 54,000 clients, Shopware AG is an online shop systems in Europe and number one in Germany. Lengow supports retailers and brands working in ecommerce, by allowing them to distribute their product catalogues on multiple channels and to improve their sales around the globe.

The indexing and tracking of products on multiple platforms can be a costly and time-consuming affair without the proper tools. Lengow provides the perfect solution to regulate sales campaigns via a single interface, which adapts and optimises product catalogues to the requirements of different channels. Lengow currently works with more than 1,800 ecommerce channels around the world such as marketplaces, comparison shopping engines, affiliate networks, retargeting and social networks.

As a new partner, Shopware is now connecting their software with the Lengow platform. An installed interface, in the form of a plugin, will connect the systems together. Shopware users will then be able to export their product catalogues through the Lengow platform, and use a generated link when expanding onto other ecommerce channels, allowing their product catalogue to be automatically accommodated.

Mickael Froger, CEO at Lengow said: "We want to expand our range of ecommerce services, by continuously developing software to meet the shifting needs of our customers. The new partnership with Shopware is a strategically important step, allowing Lengow to be more present in the German market. Shopware is a strong, well-known partner, which will allow us to better establish our ecommerce platform in the German-speaking market and develop new target groups."

Shopware also welcomes the partnership: "Shopware users can now use Lengow to handle global campaigns as easily and profitably as possible. We are delighted with this promising partnership," said Stefan Hamann, CEO at shopware AG.