Barix and Pricer to demonstrate new multi-sensory retail experience solution at EuroShop

This article is brought to you by Retail Technology Review: Barix and Pricer to demonstrate new multi-sensory retail experience solution at EuroShop.

IP audio and control solutions provider, Barix, continues to make in-roads into the global retail industry with SoundScape, its cloud-based solution for the management and distribution of background music and targeted advertising.

For its debut at retail fair EuroShop (March 5-9, Messe, Dusseldorf, Germany), the company will emphasise how SoundScape can further contribute to a broader in-store multi-sensory experience when integrated with one of the world's most advanced and scalable wireless Electronic Shelf Labeling (ESL) systems.

At Stand 7aB24, Barix will demonstrate how interoperability across SoundScape and Pricer's Shelf-Edge Digital ESL solutions can optimise the in-store audio experience through multi-sensory shopper engagement. The solution will provide brick and mortar retail businesses with a flexible, wireless way to trigger blinking lights of electronic shelf labels upon delivery of a targeted advertisement. The seamless interoperability between the two valuable in-store services has been conceived specifically for the purpose of driving sales and interest by capturing the attention of shoppers in the aisles.

"Retailers must constantly re-invent themselves and adjust marketing strategies to optimise the in-store experience, and capture the attention of shoppers in an increasingly fractured retail marketplace," said Reto Brader, vice president of sales and marketing, Barix. "This solution addressed the trend for integrated consumer engagement strategies that cross in-store layout, mobile phone interaction, and the traditional audio-visual experience. We believe this is clearly the way that retail technology will go, and Barix' experience in targeted advertising delivery is an ideal match for Pricer's innovative approach to electronic shop labelling. The result is a truly effective multi-sensory retail experience."

SoundScape's open and flexible Audio over IP platform simplifies interoperability with Pricer's Shelf-Edge Digital ESL solutions. SoundScape is a web-based SaaS service that is easily configured to deliver audio on a specific schedule, including background music, voice announcements and targeted ads by location or department – all managed in the cloud for optimal efficiency. Barix retail clients in Europe include Coop Switzerland, REWE and Victorinox; the company also services small, medium and large-sized retailers in North America, Africa and the Asia-Pacific.

Pricer leverages infrared (IR) technology to deliver the speed and radio immunity required for reliable electronic shelf labeling. As both companies leverage wireless delivery architectures, Barix and PRICER are ideal partners to bring a reliable platform to retailers that successful marries audio and data for the benefit of driving in-store relationships between retailer and shopper.

"We feel this is a unique approach that provides a single attention-grabbing platform inside the store," said Brader. "We are excited at the opportunity to showcase this solution at EuroShop with our friends at Pricer, and look forward to talking to retailers and installers from around the world throughout the show."