Axis introduces comprehensive store optimisation and loss prevention solutions with retail focus

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Following the long-term partnership with and subsequent acquisition of the video analytics application company Cognimatics, Axis Communications, the network video solutions provider, has fully integrated Cognimatics applications with Axis network cameras, audio, and access control products.

In doing so Axis now can introduce new and comprehensive store optimisation and loss prevention solutions for the retail sector, providing intelligence and driving revenue growth.

"The competitive environment for bricks and mortar retailers is as ferocious as it has ever been," said Johan Åkesson, Director Business Development Retail at Axis Communications. "Generating more revenue per customer, reducing loss, and enhancing customer experience are all commercial imperatives. With these new solutions, we aim to provide the same levels of business intelligence to retailers in the physical environment that their online counterparts have."

The new solutions will be marketed solely under the Axis brand, and will support retailers in two critical areas of their commercial objectives – store optimisation solutions for customer understanding and revenue growth and loss prevention solutions to prevent theft.

Axis Store Optimisation Solution

In its store optimisation solution, Axis' network cameras and audio products, added to business intelligence and analytics software, deliver unparalleled accuracy in terms of people counting, age and gender detection, store occupancy estimation, and queue monitoring. The insights are delivered through comprehensive reports designed to customer needs, hosted in the cloud and available through both desktop and mobile applications. The solution allows for the enhancement of customer experience and sales opportunities through dynamic staffing levels, sales display information, and in-store announcements.

Axis Loss Prevention Solution

In the loss prevention solution, Axis' network cameras, access controllers, and video door stations are combined with analytics software to highlight real-time issues and enable immediate action. This can be used in cases such as unauthorised store exits and tailgating at entrances, in addition to providing a mechanism for random selection without profiling.

Axis Store Optimisation Solution

Axis Network Product examples
AXIS M30 Network Camera Series
AXIS P30 Network Camera Series
AXIS P8804 Stereo Sensor Kit
AXIS C1004-E Network Cabinet Speaker
AXIS C2005 Network Ceiling Speaker

AXIS Store Optimisation Suite
AXIS People Counter
AXIS 3D People Counter
AXIS Demographic Identifier
AXIS Occupancy Estimator
AXIS Queue Monitor
AXIS Store Reporter
AXIS Store Data Manager

Axis Loss Prevention Solution

Axis Network Product examples
AXIS M30 Network Camera Series
AXIS P32 Network Camera Series
AXIS A1001 Network Door Controller
AXIS A8004-VE Network Video Door Station

AXIS Loss Prevention Suite
AXIS Direction Detector
AXIS Tailgating Detector
AXIS Random Selector