Lojas Renner simplifies operations with Oracle Retail

This article is brought to you by Retail Technology Review: Lojas Renner simplifies operations with Oracle Retail.

Oracle has announced that Brazil's largest fashion retailer, Lojas Renner has deployed Oracle Retail to transforms operations and establishes a foundation for growth.

Lojas Renner operates over 470 stores under the Renner, Youcom and Camicado brands. Lojas Renner is simplifying operations and offering a shopping experience to inspire its customers even further and continue to grow.

Over time, each of the brands had selected and customized multiple solutions over the years. This disparate solution landscape made it complicated to upgrade solutions and keep pace with market trends with new innovations. In 2014, Renner embarked on an initiative to modernize technology and implement a standard solution in the primary Lojas Renner brand to drive productivity and efficiency. Renner drew on the talents and Oracle experience of the IT staff and a well-defined management structure to execute the implementation. Renner chose experienced implementation partners, including Logic, to support the transformation at scale.

"We chose modernize and simplify with Oracle Retail to reduce operating and support costs to prepare for Omnichannel in Brazil. This required Renner's processes to be revised to conform to global best practices built into the Oracle solution," said Emerson Silveira Kuze, Chief Information Officer, Lojas Renner. "This shift in vision allowed Renner to move forward in adopting worldwide standards of efficiency and productivity in its management, while reducing implementation costs and future system upgrades."

For the success of the project, Renner created a culture of empowerment, alignment and transparency across the entire IT team, business areas, Logic and Oracle to maintain the project schedule. Prior to embarking on the implementation in 2015, Renner laid the plans and mapped out the functional and technical specifications followed by four phases of testing.

"We estimate that less than 5% of the Oracle Retail solution is customized (mainly due to unique issues in Brazil such as legal and tax claims) as compared to 30% of the previous platform. This new scenario will enable the company to make system upgrades more quickly," said Emerson Silveira Kuze.

"The Brazilian market has nuances that required additional features and functionalities to compete and comply with market regulations. By partnering with multiple Brazilian retailers like Renner, we could truly understand the requirements and incorporate market requirements into our solutions and weave this local experience into our Retail Reference Library," said Ray Carlin, Senior Vice President and General Manager, Oracle Retail.