INCOPRO and WR Investigations join forces to deliver a full online and offline brand protection capability

This article is brought to you by Retail Technology Review: INCOPRO and WR Investigations join forces to deliver a full online and offline brand protection capability.

INCOPRO, the online brand protection specialist, and WR Investigations (WRi Group), the anti-counterfeiting and piracy investigations and physical brand protection company have completed a strategic alliance that sees INCOPRO establish an expert analyst team operating from WRi's offices in Wales.

INCOPRO's analyst team will work with the TALISMAN online brand protection system and alongside the expert team at WR Investigations to integrate intelligence gathered both online and offline.

Using INCOPRO's TALISMAN platform, customers can continuously monitor the Internet (including websites and domain names, social media platforms, online marketplaces and app stores) for IP infringements. TALISMAN analyses data in real time to determine where action needs to be taken. WR Investigations will work closely with INCOPRO to enhance the intelligence gathering undertaken by both companies - revealing the commercial scale operations that are the priority for a successful brand protection strategy. Through a combination of cutting edge technology, WRi's expert investigators and INCOPRO's multilingual legal and enforcement experts, will offer customers connected and actionable insights into IP infringements online.

Graham Mogg, Managing Director at WR Investigations, says: "We're really excited to be working closely with INCOPRO to enhance our IP investigation offering. In recent years, we have seen rising demand for advanced solutions to tackle online IP infringements and translate that into the physical world. INCOPRO's unique TALISMAN software was the obvious route for collaboration. We're certain that this technology will be of interest to our customers."

Simon Baggs, CEO at INCOPRO, says: "We are thrilled to be working with WR Investigations. To deliver a successful brand protection strategy, it is essential to combine online and offline intelligence and investigation. This agreement presents both parties with new and exciting opportunities to enable customers to further understand the landscape of online infringement and to tackle the problem even more effectively."