Sweaty Betty, the UK activewear retailer with over 65 stores and a growing international business, has seen a 62% revenue uplift in six months after using Dynamic Yield’s data-driven, artificial intelligence (AI) approach and marketing technology to make better recommendations and online quizzes to get to know the customer better.
Internet Retailing, Omnichannel Retailing
Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers.
How Sweaty Betty leveraged AI to boost online shopping by 60% with tailored recommendations
Aug 08, 2023
Summer’s fashion fail: is sales slump due to returns crackdown or have designers lost their flair?
Aug 08, 2023
Retailers might be celebrating a successful June, with sales up 0.7% in both value and volume, but one sector conspicuously failed to follow the trend, says the home delivery company ParcelHero.
Clothing store sales were down -5.9% online and -0.4% on the High Street as they became the summer’s fashion victims.
Luxury watch platform CHRONEXT builds engaging mobile e-commerce experiences with Storyblok’s CMS
Aug 02, 2023
Storyblok, the content management system (CMS) solutions provider, was used by luxury watch platform CHRONEXT to help redefine the brand’s customer experience through development of an iOS mobile app that enables its marketers and developers to create customised user journeys.
Brits and UK firms cut commuting and summer trips as cost-of-living crisis bites, says Virgin Media O2 Business Movers Index
Jul 31, 2023
As over 40% of British businesses report customers are spending less, new data shows that rising numbers of the UK population are choosing to work and shop from home to make every penny count as the cost-of-living crisis continues.
Fashion experts reveal how to ‘Barbie-fy' your wardrobe as searches for ‘Barbie inspired outfit’ skyrocket 614% ahead of the film's release
Jul 25, 2023
With iconic brand Mattel finally bringing Barbie to the big screen this summer, it is no surprise that the rebirth of all things pink has flown straight into the fashion world. While plenty will argue pink is a staple colour in every wardrobe, some might need guidance on how to style themselves and jazz up their wardrobe just as well as Barbie doll.
Future Market Insights’ analyst view: Building a sustainable future: Innovations in MENA industrial packaging
Jul 24, 2023
The global MENA industrial packaging market size is expected to be valued at US$ 4.8 billion in 2023. Advancements in packaging automation, bolsters the overall scope for MENA industrial packaging market, which is projected to grow at a CAGR of 7.0% between 2023 and 2033, totaling around US$ 9.4 billion by 2033.
Global furniture retailer selects SES-imagotag
Jul 24, 2023
SES-imagotag, the digital solutions provider for physical commerce, has entered into an agreement with a global furniture retailer to deploy its VUSION IoT Cloud platform and smart electronic shelf labels. The first tranche of this contract spans over 110 stores in 6 European countries.
Are UK consumers sacrificing the environment for aesthetics?
Jul 24, 2023
Fresh research commissioned by sizing technology specialist, Makip, reveals that the majority (81%) of UK online shoppers have serious concerns about the environmental impact of ordering multiple items of clothing in different sizes to try on at home.
Soorty joins the CIRCULOSE Supplier Network
Jul 19, 2023
Soorty, a global denim manufacturer dedicated to minimizing environmental and social impact, is proud to announce its membership in the recently launched CIRCULOSE Supplier Network (CSN).
Replicating the online experience in-store: How digital brands can achieve omnichannel success
Jul 18, 2023
By Ian Moore, founder of Excellent Zephyr.
According to the KPMG Retail Sales Monitor, in-store retail is on the rise, despite online spending remaining high. In-store sales of non-food products grew by 5.3% in total over the three months to December, compared to a year earlier, and by 4.5% LFL.
Internet Retailing
Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.
Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.
There are many different types of internet retailers, including:
- Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
- Multichannel retailers: These retailers sell products both online and in physical stores.
- Marketplaces: These retailers provide a platform for other retailers to sell their products.
Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.
There are many reasons for the growth of internet retailing. Some of the reasons include:
- The convenience of shopping online.
- The wider selection of products available online.
- The lower prices that can often be found online.
- The ability to shop from anywhere in the world.
Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.
However, there are also some challenges associated with internet retailing. Some of the challenges include:
- The need to protect customer data.
- The need to ensure that products are delivered on time and in good condition.
- The need to provide effective customer service.
Omnichannel retailing
Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.
Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.
For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.
Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.
There are many benefits to omnichannel retailing, including:
- Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
- Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
- Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.
