Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

RSS

Hermes can now deliver to any 3 metre square in the UK using what3words

1 Hermes can now deliver to any 3 metre square in the UK using what3words

Hermes, the UK consumer delivery company, has partnered with addressing company what3words to provide even more accurate deliveries. Hermes can now accept what3words addresses from any retailer or e-commerce client and deliver to that exact location.

The importance of upgrading inventory management practices to deal with supply chain challenges in 2020 and beyond

2 The importance of upgrading inventory management practices to deal with supply chain challenges in 2020 and beyond

Ecommerce businesses have had a tough time of late; firstly, there was the threat of a hard Brexit, and more recently the overwhelming impact of the coronavirus has been felt by all.

Fashion victim: death of the changing room and the rising risk of returns fraud

3 Fashion victim: death of the changing room and the rising risk of returns fraud

High street fashion retail was undergoing immense upheaval even prior to the development of COVID-19. Increased online shopping and the growing success of online-only fashion brands like ASOS were transforming how consumers shopped for apparel.

SNIPES selects Forter to fight retail fraud and scale to meet customer demand

4 SNIPES selects Forter to fight retail fraud and scale to meet customer demand

Lifestyle retailer SNIPES has joined Forter’s network of enterprise retailers to combat fraud. By using Forter’s real-time, automated fraud prevention platform, SNIPES has been able to meet customers’ online demand, which has spiked 400% since March 2020.

Five key drivers for agile fulfilment

5 Five key drivers for agile fulfilment

As the Coronavirus creates turmoil in our daily lives, businesses are moving quickly to respond to a radical shift in consumer behaviour. A boom in online orders, likely to become a feature of the ‘new reality’, is triggering a major re-think of the fulfilment operation.

Retailers must prioritise secure and diverse payments for eCommerce success, says Kooomo

6 Retailers must prioritise secure and diverse payments for eCommerce success, says Kooomo

As the impact of COVID-19 continues to drive consumers and merchants online, there is a growing need for retailers to focus on securing and diversifying the existing digital payment methods of their online stores to ensure the checkout process is as safe and frictionless as possible.

3PL and Social Chain announce partnership

7 3PL and Social Chain announce partnership

3PL, has been appointed by Social Chain to provide ecommerce order fulfilment solutions as the Manchester-based company continues to scale globally.

Manufacturers picking direct-to-consumer

8 Manufacturers picking direct-to-consumer

Manufacturers with direct-to-consumer operations need to consider storage and picking for efficient fulfilment of growing order volumes, says Edward Hutchison, Managing Director of BITO Storage Systems.

e.fundamentals report highlights tectonic-sized shift in consumer shopping behaviour following Coronavirus Pandemic

9 e.fundamentals report highlights tectonic-sized shift in consumer shopping behaviour following Coronavirus Pandemic

e.fundamentals, the digital shelf analytics provider, has revealed the results of a comprehensive and exclusive new survey in partnership with YouGov.

Commissioned to uncover how the coronavirus outbreak has changed the way shoppers purchase grocery products, the e.fundamentals / YouGov UK Shopper Insights Report 2020 was designed to find quantifiable evidence to explain widely observed consumer shopping trends in the British grocery market. 

The Internet of Robotic Things: How IoT and robotics are evolving to benefit the supply chain

10 The Internet of Robotic Things: How IoT and robotics are evolving to benefit the supply chain

The Internet of Robotic Things (IoRT) is a rapidly evolving technology. In just a few decades, industrial robots have become commonplace in factory settings across the world, and they only continue to gain popularity for their productivity and profitability.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter