Internet Retailing, Omnichannel Retailing

Internet retailing, also known as e-tailing, is the sale of goods and services through the internet. It can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet retailers can be purely digital, meaning there is no physical store for a customer to enter. However, an e-retail business can also be a brick-and-mortar shop with an online presence. Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. 

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FedEx launches picture proof of delivery for e-commerce residential delivery in Europe

1 FedEx launches picture proof of delivery for e-commerce residential delivery in Europe

FedEx Express (FedEx), a subsidiary of FedEx Corp, recognises that for the increasing number of consumers shopping online, the ultimate sense of assurance comes from knowing that their package has been delivered to their address.

Online retailers feel trapped between keeping loyal customers and dwindling profits

2 Online retailers feel trapped between keeping loyal customers and dwindling profits

Riskified, the e-commerce fraud and risk intelligence solutions provider, has published ‘Policy Abuse and Its Impact on Merchants: Global Benchmarks 2023’, revealing how consumer misuse of refunds, returns, and promotional programs, alongside resellers, is forcing retailers and other merchants to strike a difficult balance between keeping customers and accepting an inevitable loss in profits.

Nonprofit Retail Stores: Explore These 10 Exceptional Benefits They Offer

3 Nonprofit Retail Stores: Explore These 10 Exceptional Benefits They Offer

By Ken Norris, freelance writer.

A nonprofit store based on robust software serves many purposes, from contributing to charitable initiatives to giving a spur to environmental practices

The UK areas most at risk of online shopping scams

4 The UK areas most at risk of online shopping scams

E-commerce experts at CartridgeSave.co.uk analysed the latest data available from the National Fraud & Cyber Crime Reporting Centre to see which UK Police Forces reported the highest levels of online shopping scams as a percentage of all cybercrime and fraud reportings in the past 13 months.

Manhattan Associates transforms retail returns

5 Manhattan Associates transforms retail returns

Manhattan Associates Inc. has announced enhanced Returns Management capabilities to streamline and optimise the returns process, and deliver a frictionless experience for both consumers and retailers.

‘It’s the thought that counts’ this Christmas as Brits look to gift meaningfully in the face of cost-of-living pressures

6 ‘It’s the thought that counts’ this Christmas as Brits look to gift meaningfully in the face of cost-of-living pressures

New research by eBay Ads UK reveals Brits are seeking value for money above all in their Christmas shopping experience this year, with thoughtful gifting emerging as a particular trend amidst ongoing cost of living pressures.

How retailers can make the most of the annual shopping events

7 How retailers can make the most of the annual shopping events

By Nathan Lomax, co-founder and director, Quickfire Digital.

Black Friday. Singles Day. Cyber Monday. Amazon Prime Day. White Friday. El Buen Fin.

Personalised packaging start-up Penny Black rides high on e-commerce with added £1.5m investment

8 Personalised packaging start-up Penny Black rides high on e-commerce with added £1.5m investment

Penny Black, the UK tech company using innovative marketing techniques to make e-commerce packages more rewarding and personalised, has received an additional £1.5m in seed funding from AGFA, the 150-year-old imaging technology company and VC investor, ninepointfive.

From share of wallet to “share of life” with reverse logistics

9 From share of wallet to “share of life” with reverse logistics

By Mattias Gredenhag, CTO, nShift.

Reverse logistics can be a costly and complex process for retailers. Shipping, handling, and processing returned items can lead to increased costs and management overheads. Furthermore, managing reverse logistics can be a complex task, especially for ecommerce businesses that operate across multiple channels and locations.

UK shoppers’ blended trust for product recommendation sources prompts need for cross-channel ads

10 UK shoppers’ blended trust for product recommendation sources prompts need for cross-channel ads

With UK shoppers now demanding more ‘blended’ product recommendations, both from traditional ad channels, as well as from brands and retailers they already trust, retail businesses will need to evolve their channel-mix for consumer engagement, the latest research from ADvendio, the omnichannel advertising solution provider, suggests.

Internet Retailing

Internet retailing, also known as e-tailing or online retailing, is the sale of goods and services over the internet. It is a type of electronic commerce (e-commerce) that allows consumers to purchase products and services directly from retailers without having to visit a physical store.

Internet retailers can sell a wide variety of products, including clothing, electronics, books, home goods, and more. They can also offer a variety of services, such as online payments, shipping, and returns.

There are many different types of internet retailers, including:

  • Pure-play retailers: These retailers only sell products online. They do not have any physical stores.
  • Multichannel retailers: These retailers sell products both online and in physical stores.
  • Marketplaces: These retailers provide a platform for other retailers to sell their products.

Internet retailing has become increasingly popular in recent years. In 2022, global e-commerce sales were estimated to be $4.9 trillion. This number is expected to continue to grow in the coming years.

There are many reasons for the growth of internet retailing. Some of the reasons include:

  • The convenience of shopping online.
  • The wider selection of products available online.
  • The lower prices that can often be found online.
  • The ability to shop from anywhere in the world.

Internet retailing has a number of advantages for both consumers and retailers. For consumers, it offers the convenience of shopping from home, the ability to compare prices from different retailers, and the opportunity to find products that are not available in physical stores. For retailers, it offers the opportunity to reach a wider audience, reduce costs, and improve customer service.

However, there are also some challenges associated with internet retailing. Some of the challenges include:

  • The need to protect customer data.
  • The need to ensure that products are delivered on time and in good condition.
  • The need to provide effective customer service.

Omnichannel retailing

Omni-Channel Retailing is the evolution of Multi-Channel Retailing, but is concentrated more on a seamless approach to the consumer experience through all available shopping channels, i.e. mobile internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog and so on. Retailers are meeting the new customer demands by deploying specialized supply chain strategy software. To use all channels simultaneously, retailers using an omni- channel approach will track customers across all channels, not just one or two.

Omnichannel retailing is a retail strategy that integrates multiple channels, such as brick-and-mortar stores, online stores, and mobile apps, to create a seamless shopping experience for customers. This means that customers can start their shopping journey on one channel and seamlessly transition to another channel without having to start over.

For example, a customer might start by browsing for products on a retailer's website, then use the retailer's mobile app to compare prices, and finally visit a brick-and-mortar store to make a purchase. The retailer would track the customer's journey across all channels and make sure that the customer's information is consistent across all channels.

Omnichannel retailing is becoming increasingly important as more and more customers are using multiple channels to shop. A study by Salesforce found that 73% of customers use multiple channels during their shopping journey.

There are many benefits to omnichannel retailing, including:

  • Increased customer satisfaction: Customers appreciate being able to shop however they want, and they are more likely to be satisfied with their shopping experience if they can seamlessly transition between channels.
  • Increased sales: Omnichannel retailers are able to reach more customers and sell more products by offering their products and services across multiple channels.
  • Improved customer loyalty: Omnichannel retailers are able to build stronger relationships with their customers by providing them with a more personalized and convenient shopping experience.

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