|

Internet Retailing
News articles, whitepapers, videos, opinion and resources relating to multi channel retailing.
How social media supports a one-to-one marketing model that encourages loyal customers
April 13, 2010
In today’s economy, brand loyalty often takes a back seat to low cost alternatives. Attempts from brands to spend their way into the hearts of consumers have become increasingly difficult, with eyeballs rapidly darting away from traditional television and print, to a myriad of social media and Web alternatives that cater to individual tastes.
|
|
Are you Green or Not?
June 11, 2010
Steve Odland, CEO of Office Depot, argues that some businesses are ‘green washing’ their products to adhere to consumer trends.
|
|