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YourTechTV.com Retail Technology Videos



Conversion optimisation – the value of multivariate testing
March 01, 2010
The online retail space is more competitive than ever. George Ioannou, Head of Creative & Strategy at Maginus, argues that it no longer needs to be a case of trial and error for retailers when trying to build relationships with online customers. The introduction of multivariate testing can help companies test and respond quickly to improve website performance.

Empathica indicates that during an economic crisis, women make more sacrifices than men
March 02, 2010
A survey of more than 7,200 consumers indicates women hold back on their spending more than men in a down economy.

Excise Movement and Control System (EMCS): Kewill White Paper
March 01, 2010 - the excise sector is undergoing a
The Excise Movement and Control System for the transport of excisable goods under duty suspension will be introduced on 1st April 2010.

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