Formula: the new pocket-sized mobile computer by Datalogic Mobile

This new device by Datalogic Mobile is claimed to be the perfect choice for entry-level applications in retail environments, such as inventory, shelf replenishment, price management and others. Small and slim, with excellent ergonomics, the new Formula adapts to any situation, anywhere, with superior utility.

The special ergonomic and compact design of the Formula improves efficiency as it allows single-handed use with easy access to all the keyboard functions. This, along with its backlit display, make operation faster and easier, as well as reducing operator fatigue. Its small size also allows it to be put in the operators pocket, increasing mobility on the shop floor.

The new Formula combines the stable platform provided by previous Formula products with innovative features, such as USB on board, memory expandability with a SD card slot and a Bluetooth option. The mature platform assures reliability and long-term investment protection, while the added features provide many connection possibilities and database management.

To make the solution complete, the Formula comes ready-to-use out of the box. A standard power supply is provided, along with adapters for specific country needs, and a mini-USB cable for initial set-up and data communication. Some customized software applications and tools are included on a CD as well. In addition, a pre-loaded application allows simple operations to be performed right away, such as reading codes, inputting data and transferring information through USB connection.

This compact, ergonomic and ready-to-use mobile computer has been tested for long-term use and reliability. It provides rugged construction to protect it from accidental drops and exposure to wet and dusty environments, while its fast and accurate scanning engine offers excellent performance. The Formula is truly a complete solution for all application needs, especially in light industrial and retail environments.


About Datalogic Mobile

Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field-force automation and retail in-store. With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile headquartered in Bologna, has been able to show an impressive track record of growth, permitting us to be one of the fastest growing company in the industry and to be positioned among the worldwide market leaders.

Datalogic Group is the third largest world manufacturer and leader in Europe for bar code readers, rugged mobile computers, and RFID systems. Datalogic offers innovative business solutions, specifically in the retail, manufacturing, transportation and logistics markets. The Group has been quoted on the techSTAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has about 1900 employees worldwide, in over 40 countries in Europe, Asia, the United States and the Pacific Rim. In 2007, the Datalogic Group achieved revenues of 404 million Euro, an increase of 6% over the previous year.

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