Panasonic Signs on with Shopatron

This article is brought to you by Retail Technology Review: Panasonic Signs on with Shopatron.

Panasonic, a leader and innovator of consumer and professional technologies has selected Shopatron, the leading provider of eCommerce solutions for consumer goods manufacturers, to incorporate retailers into the Panasonic.com online shopping process.  With Shopatron, Panasonic will grow its channel sales and improve the purchasing experience for its customers. 

The Shopatron solution allows Panasonic to assign Panasonic.com orders to local retailers for shipment and in-store pickup, providing faster delivery to consumers and strengthening its relationships with retailers. As Panasonic increases its online sales, its retailers grow their in-store business and both partners are able to better meet the needs and demands of their customers.

Panasonic is proud to be the first major consumer electronics manufacturer to employ this innovative approach to eCommerce, said Jeremy Dalnes, vice president of E-business for Panasonic Corporation of North America. Were in a win-win situation with Shopatron, giving consumers more choice in terms of purchasing products, and increasing in-store sales for our retailers. We are thrilled to have found a solution that will increase sales of Panasonic products without channel conflict.

Shopatron eliminates channel conflict helping retailers grow their business and providing shoppers additional ways to obtain Panasonic products. With Shopatron, consumers can go directly to Panasonics Web site and purchase products however they feel most comfortable. At the same time, retailers build their brands as trusted Panasonic product dealers.

Consumers often use the Internet to research electronics purchases. The Shopatron system helps Panasonic meet its goal of providing more purchasing options to its customers and improving their overall experience, said Ed Stevens, founder and CEO of Shopatron. Panasonic represents Shopatrons first partnership in the consumer electronics space. We are excited to have such a well-known and trusted brand partner with us and we hope this is the first of many.

Panasonic will offer the Shopatron solution to all of its retailers by summer 2008.