MediaZest Helps Origin Partners Deploy Innovative Digital Interactive Window Displays

This article is brought to you by Retail Technology Review: MediaZest Helps Origin Partners Deploy Innovative Digital Interactive Window Displays.

MediaZest, a one-stop-shop for creative digital displays has  supplied Carphone Warehouses flagship store in Oxford Street, London, with hardware  to complete a digital display system conceived by Origin Partners, which will  increase footfall and promote the stores new offerings.

MediaZest, a one-stop-shop for  creative digital displays has supplied Carphone Warehouses flagship store in Oxford  Street, London, with hardware to complete a digital display system conceived by  Origin Partners, which will increase footfall and promote the stores new offerings.  MediaZest has installed an interactive window display to visually promote gadgets  such as Apples iPhone, the Slingbox and the Blackberry to clearly reinforce that  Carphone Warehouse is no longer simply a mobile phone supplier.

Working with Origin Partners, a creative web, interactive and mobile agency, which  provided the software for the install, MediaZest recommended and installed Vikuiti  Rear Projection Film from 3M, the diversified technology company, to create the  large interactive screen. Affixed to the inside of the shops window, the Vikuiti  Film, combined with interactive touch screen, enables an eye-catching show reel of  advertising material to be projected onto its surface. The digital display system  responds when touched by a customer, creating a wow factor and encouraging  interaction.

The displays interactive capability captures customer details for marketing  purposes, as customers can use the display to enter their contact details in return  for attractive redemption items such as advice on mobile price plans. This means  that Carphone Warehouse can be more targeted with its direct marketing, offering specific goods and services to people who have expressed interest.

Andy Hawkins, Group Sales & Marketing Director of MediaZest, explained: There are a  large number of retailers located on Oxford Street, making it essential that  Carphone Warehouse stood out from the crowd and looked distinctive. Interactive window technology is a relatively new concept for shoppers, and so is a good medium  for attracting attention due to its novelty. Shoppers can find out more details  about new products and services that the store is offering, and get free advice on  price plans and the latest deals. In future, shoppers will be able to enter  competitions using the interactive screens.

Jonny Kelly Director of Origin Partners comments, When deploying a digital display  it is vital that the quality and spec are perfect as they represent an external  projection of the brand values. If a display is faulty or poor quality, shoppers  will perceive the shop to also possess negative characteristics, damaging a brands  reputation and putting customers off. MediaZest has provided Carphone Warehouse  with robust and reliable hardware that is fully compatible with our software on  which the system runs, making for a dependable and impressive display.

Vikuiti Film is ideal for in-window advertising applications such as this for its  ability to offer crisp, high contrast image quality combined with a wide viewing  angle. It is also the only film that can be effectively viewed in daylight and in  bright ambient light locations. For this reason, MediaZest recommended Vikuiti Film  be installed to replace a competitive technology being used in the digital display  system, said Billy Evans, Sales and Marketing Manager, 3M.