Displayware Delivers DIGpad Digital Filling Station to InMotion Entertainment

This article is brought to you by Retail Technology Review: Displayware Delivers DIGpad Digital Filling Station to InMotion Entertainment.

Displayware, a leading U.S. provider of digital media technology solutions, announced today that InMotion Entertainment, the largest Entertainment and Electronics Airport Retailer in the US., has implemented Displaywares DIGpad digital filling station. The company has deployed DIGpad across 22 of its airport retail locations nationwide and has plans to expand to 20 additional stores by year-end.

DIGpad is the industrys only software and kiosk system that gives retailers complete control of their in-store digital merchandising programs. With DIGpad, shoppers can sample, purchase and download a full range of digital products, including music, movies, videos, books, and other digital products directly to the majority of portable media devices such as Apple iPhones, iPods, and Windows DRM-equipped devices. In addition to purchased content, the system allows merchants to offer other information-based content like product comparisons, how-to guides and audio tours to consumers.

InMotions vice president of marketing and business development, Eden Goldberg commented, InMotion consistently looks for innovative ways to meet the unique and dynamic buying behaviors of its media-savvy consumers. Displayware has proven to be a great partner helping us enter the evolving digital retail market. Their technology will enhance in-store sales and help forge us into the next frontier of retailing.

Displaywares managing partner Joel McConaughy is thrilled with how the implementation of DIGpad is progressing, saying InMotion has entered the in-store digital download market at an ideal time. According to industry analyst firm eMarketer, US consumer spending on digital goods is expected to reach $7.8 billion by 2010. McConaughy also said, Being selected by InMotion is a significant milestone for Displayware. It validates how forward-thinking retailers are using new technologies like DIGpad to drive additional in-store sales.

About Displayware

Displayware, Inc. is the leading U.S. provider of digital merchandising and media download services for retailers. Through the companys proprietary technology merchants are increasing sales and enhancing customer loyalty by offering consumers the ability to directly download their favorite digital products directly to any personal device while inside the merchants store. Displayware is based in Seattle.