Wholesale changes as Makro implements Alpha security solutions

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Leading security solutions provider for the retail industry, Checkpoint Systems has completed the installation of its Alpha high-theft security devices into all Makro stores across the UK.

Makro, which operates a network of 33 purpose-built cash and carry stores nationwide, has chosen the Alpha solutions to deliver enhanced protection to its high-end products. The Alpha portfolio includes a comprehensive line of security solutions designed to protect high-theft merchandise. The implementation of Alpha Spider Wraps secure wrap around cables, Keepers clear plastic cases, and Bottle Cap solutions will enable the wholesaler to show luxury goods such as televisions, computer consoles, perfumes and alcohol spirits in an open-display environment.

Matthew Bowker, Country Security Manager at Makro, commented: We take the threat of shoplifting very seriously and have made reducing shrink a top priority. We recognise that one of the inherent risks associated with wholesaling is shrinkage and whilst we did look at a number of other solutions on the market, there was no doubt in my mind that Alpha offered the best package to suit our specific needs and help address the shrinkage problems we were facing.

The performance of the Alpha solutions will benefit Makro two-fold, by reducing shrink on our most expensive products and increasing our overall profits. We look forward to working with Checkpoint Systems over the coming years on this worthwhile initiative, added Matthew.

Spider Wraps have become a standard in high-shrink security because their expandable cables allow them to protect a wide range of merchandise. The Alpha Spider allows a wholesaler to wrap a wire cable around a products packaging. The cable is secured in a durable locking mechanism which can only be opened using an Alpha security key. Spiders also benefit from Alphas innovative 3 Alarm Technology which provides wholesalers with increased protection an early detection alarm that alerts store personnel when a product is being tampered with inside the store, a second alarm which activates the EAS system when merchandise is leaving the store and a final warning when a stolen item has left the store premises.

Keepers are clear polycarbonate cases with specialised electronics designed specifically to protect high-theft merchandise. The goods are kept safely inside while still allowing customers to browse the shelves and visually examine the items. This enables customers to easily make purchasing decisions on products that would otherwise be located inside a locked cabinet, behind a sales desk or require the assistance of a store employee

Patricia Lacey, Alpha UK Business Development Manager, concluded: Its great that such a successful wholesaler like Makro has decided to implement our range of security products. Merchandise security is more important from a profit point of view than most companies give it credit for so its great to see yet another big name taking it so seriously!