Kings Road Sporting Club invests in Eurostop retail systems

This article is brought to you by Retail Technology Review: Kings Road Sporting Club invests in Eurostop retail systems.

Londons premier activewear and swimwear outlet improves customer service with a state of the art retail system

Kings Road Sporting Club, an independent retailer specialising in womens activewear and swimwear has invested in Eurostops retail management system to manage sales and stock. The company is using e-pos on all tills in store and e rmis to manage sales and stock. The company has a reputation for stocking stylish and exclusive brands that are not readily available in the UK, offering customers a fantastic choice. The store claims that it has increased sales and provides a more responsive customer service using Eurostops retail system.

The store uses e pos to capture all sales at till point linked to its head office e rmis system. Minimum stock levels are monitored using e rmis, with automatic replenishment, providing a more accurate and faster method of tracking and managing stock than its previous systems. Kings Road Sporting Club will also be integrating Eurostops solution with its bespoke customer loyalty system to enable it to keep customers informed of promotions and offers via email.

Unlike most swimwear stores, the outlet sells a large number of bikinis as separates, allowing customers to mix and match sizes, colours and styles. Eurostops system has enabled KRSC to drill down through sales data and generate reports that identify popular sellers/non sellers by any criteria.

According to David Conitzer, Director at Kings Road Sporting Club; Eurostops retail system gives us the flexibility that we need. It allows us to really get an accurate picture of our business and operate efficiently.

It enables us to deliver an excellent service to our customers. We can provide a wider choice, while still managing our turnover and profitability. We were also impressed with their proven experience of working in the retail industry and their flexibility and ability to customise the system to meet our exact requirements.

Kings Road Sporting Club plans to integrate the retail systems with its online store. The e-commerce site will be integrated with the same stock systems, enabling online sales to be managed efficiently.

Philip Moylan, Sales and Marketing Manager at Eurostop said; Our systems have been designed to enable retailers to capture sales data at till point easily and efficiently and then use that data to make informed decisions on stock management. For stores like Kings Road Sporting Club, that offer customer a wide range of products, having up to the minute sales data is essential to manage profitability.