JD Williams chooses CA to enhance online retailing operations

This article is brought to you by Retail Technology Review: JD Williams chooses CA to enhance online retailing operations.

CA, plc, a leading independent IT management software company, has announced that JD Williams has chosen CA Wily Introscope to bring a sharper focus to bear on the companys internet channel for home-shopping business.

Customer satisfaction is a key priority for JD Williams. Current in-house developed monitoring tools were unable to provide the required visibility and proactivity to operate an internet channel which grew at a rate of 45% in the first 6 months of this year to 106m.

The company saw a need for additional information on the performance of website applications to better understand the customer experience.

CA Wily Introscope will provide a bespoke customer experience barometer, as well as the ability to explore the performance of complex web applications and detect problems before they affect customers.

Jeff Cattle, Head of Computer Services, JD Williams, said: Our home-shopping division offers a wide range of value-for-money clothing, footwear, household and electrical goods through over 20 brands. We market our products via a variety of channels and provide functionally rich websites to meet the ever-changing needs of our customers. Implementation of CA Wily will help us improve on all web application reporting and performance. The result will be a more responsive online service and a richer experience for our customers.

CAs SVP and Area Manager for the UK and Ireland, Chris Miller, added: JD Williams has chosen CA to help explore web application performance to the full and maximise user satisfaction. These are key requirements for ensuring that their 200m internet business runs smoothly. This is a big and important step for the company and we will continue to help them during rollout phase across a wide portfolio of branded websites.

About JD Williams

J D Williams & Company Limited, the UK's leading direct home shopping company, operating over 20 successful catalogue brands. Our catalogues offer a huge selection of clothing and other products for all ages and sizes. All our clothes are designed to provide the best fit at the best value, and we are specialists in the area of larger size womenswear.

J D Williams & Company Limited is part of N Brown Group plc, the largest quoted home shopping company in the UK with a market capitalization of over 500m.  The customer database has over 5 million customers and the group has over 3000 employees.

About CA

CA (NASDAQ: CA) is the worlds leading independent IT management software company. With CA's Enterprise IT Management (EITM) vision and expertise, organizations can more effectively govern, manage and secure IT to optimize business performance and sustain competitive advantage. For more information, visit www.ca.com.