Groupe Casino is going shopping with Joya at La Foux in Saint Tropez

This article is brought to you by Retail Technology Review: Groupe Casino is going shopping with Joya at La Foux in Saint Tropez.

In October 2008, Datalogic  acquired a particularly advantageous showcase in the heart of the Cte d'Azur. Datalogic is a global leader in barcode readers and self-shopping solutions, further strengthening an already solid partnership between Groupe Casino and Shopevolution, a self-shopping solution designed for retail that aims to increase customer satisfaction.

Joya, the exclusive new pod from Datalogic, transforms shopping into an entertaining and informative event by using multimedia content about promotions and sales, with clips and music that put the customer at the centre of a unique and personalised shopping experience. The solution uses cutting-edge technology craft the perception of a high level of service that will make purchases increasingly easy and enjoyable, reducing wait times at the checkout.

"The continuing and growing success of Scan Express, as evidenced by the more than 90 stores equipped with the service, reinforces the partnership between Groupe Casino and Datalogic," explains Luigi Frison, Marketing Manager for Datalogic Mobile EBS. "This helps Datalogic continue to assert the leadership position it has achieved thanks to Shopevolution, with more than 300 points of sale installed in Italy, France, and Belgium."

But there are many innovations at La Foux. Joya is not found solely to the hypermarket: it is also featured in the DIY section of the shopping centre, Bric Hme. For the first time, the Shopevolution system is also available along the aisles in a new retail sector. Thanks to a personal loyalty card that can monitor buying habits, customers can get information about the products and promotions that interest them the most, such as a list of the products they usually buy, all sent directly to Joya. It all makes for an increasingly pleasant shopping experience.

An effective proximity marketing tool and a formidable advertising medium, Joya further expands on the power of this function through the new dispenser concept that promotes the multimedia communications offered by Joya to every customer who enters the supermarket.

Enterprise Business Solutions, Datalogic Mobile Business Unit, develops complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world.

With more than 300 installations in Europe, Enterprise Business Solutions is a market leader in many countries such as Italy, France and Belgium with the Shopevolution offer.

Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field-force automation and retail in-store.

With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile has been able to show an impressive track record of growth, permitting it to be one of the fastest growing companies in the industry and to be positioned among the worldwide market leaders.

Datalogic Group is a world-class producer of bar code readers, data collection mobile computers, RFID systems and photoelectric sensors for the industrial automation sector. We offer innovative solutions for many industrial applications, from manufacturing to transportation & logistics and retail.

The Group has been listed on the STAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has over 2000 employees worldwide in 30 countries, in Europe, Asia, the United States and the Pacific Rim.

The Group invests about 30 million per year in Research and Development and has a large and growing portfolio of more than 850 patents in the world. In 2008, the Datalogic Group achieved revenues for more than 379 million Euro with profits in excess of 17 million Euro.