Shoppability evolves with Joya

This article is brought to you by Retail Technology Review: Shoppability evolves with Joya.

Datalogic Mobile EBS, specialized in creating complete Self-Shopping and Consumer Relationship Technologies solutions for retail, presents the new Joya pod, the tool of choice for Shopevolution and an evolved version of the pod that makes shopping faster and more practical by allowing customers to scan the barcodes on the products they purchase.

The Joya pod, attractive and versatile, lightweight and ergonomic, and simple to use for the shoppers of any age, introduces the idea of shopping as an informative and entertaining event, meeting the most modern needs of conscious and careful consumers. Through cutting-edge technology and advanced performance, Joya provides instant answers to real individual needs, such as information about product characteristics and nutritional content, special offers, and prices, as well as the running total for current selections, in a blend of advertising, multi-media, and entertainment that uses context to target messages so they reach consumers who are increasingly hunting for bargains.

In fact, by using Joya retailers can study the customers habits, expectations, and shopping history in order to deliver personalized offers aimed at creating new shopping incentives. Joya is the most effective way to increase customer satisfaction while simultaneously growing customer loyalty, shopping value, and shopping frequency. Joya is an effective push and pull marketing tool that can influence purchases, ensuring maximum redemption. An effective and fully up-to-date advertising medium for retailer-industry co-marketing, the pod offers an additional business option for large-scale retail through the sale of advertising space.

Shopevolution, the innovative integrated solution for self-shopping from Datalogic that uses Joya. Pod. Shopevolution integrates easily with all front- and back-office systems in stores and headquarters, and with all the newest technologies for customer relations (NFC, Bluetooth, etc.),

allowing retailers to deliver added value from their various suppliers directly on the Joya display while the customer is selecting products. Datalogic offers solutions including analysis of specifications, marketing consulting, and analysis of results so that retailers can use Shopevolution and Joya as efficiently as possible in each individual store and achieve the best results in all areas.

A world of advantages for retailer:

differentiation from the competitors to be more competitive and attract new customers
customer recognition, direct and personalized interaction
increases customer loyalty and inclination to buy
longer, stronger relationships with the best customers
increases the value of purchases and Customer Lifetime Value (CLV)
increases customer retention
shortens queues at the check-out
direct dialogue with customers in real time
surveys on Joya with real-time responses
information about the path taken through the store
reduces the contact cost, and therefore promotional and advertising costs
easy return of investment
integrates easily with all front- and back-office systems

A world of advantages for consumer:

a fun and pleasant shopping experience
products scanned with Joya are placed directly in bags in the cart, in the way customers want
no need to unload the cart at the check-out
no queue to pay
information about product characteristics and nutritional content
personalized offers and promotions, using push and pull techniques
information about the net price of products and the final total to pay at the checkout
real-time display of the total receipt value to be paid at the checkout (calculates discounts in real time)