Bargain-hunting Brits get web savvy

This article is brought to you by Retail Technology Review: Bargain-hunting Brits get web savvy.

When it comes to sniffing out a bargain, we Brits can't get enough, according to new research from HolidayExtras.com. Whether it's the economic climate or just plain old thrift, 44 per cent of us now regularly use money-saving websites and articles to get a good deal, says the survey.

And 32 percent of Holiday Extras(R) customers admit to being swayed by special offers. Women are the biggest bargain-hunters with ten percent more ladies than men declaring their love for a discount (37 per cent of females against 27 per cent of males). Even those consumers who don't actively seek out bargains all the time will research the best prices for major purchases (16 per cent).

In the online poll, Holiday Extras found that just eight per cent of customers buy what they want, when they want, regardless of cost. Mike Whiting, managing editor at Holiday Extras, said: "Over the past few years, price comparison websites and money-saving articles have changed the way we shop. At Holiday Extras we check scores of prices every day to try to ensure we offer our customers the best deals around. We even publish some of our competitors' prices alongside our own to save our customers the effort of trawling through lots of websites."