This article is brought to you by Retail Technology Review: Tech savvy teens become brand fans with earning power.
Teenagers are being invited to use their grasp of the internet and open-minded attitude to promote the brands they buy and get paid in the process.
Its all part of a move by leading companies who are creating online communities of vodcasts, blogs and social networks allowing the next generation of consumers to shape the direction of the brands they love.
According to Simon Parslow at eSay-uk.com, an online retailer championing innovative products, the craze is set to become a mainstream phenomenon as todays consumer realises a more hands-on approach to product purchasing can be financially rewarding. Parslow is at the forefront of the trend having created a bespoke online network for his retail site, which enables its customers to refer products to their friends and receive cash rewards in the process.
eSay-uk.com is all about creating a communal space to give consumers the power to build or break brands, says Parslow. Headfunk is one of the latest products to come on board. It makes iPod and iPhone accessories aimed at todays urban teens and is a prime example of the eSay-uk.com message. The brand invites its consumers to spread the word through posting promotional videos, pictures and T-shirt designs on to their website.
eSay-uk.com has come under scrutiny for encouraging people to refer poor quality products simply for their financial gain, but Parslow is quick to shrug this off. Who would refer rubbish products to their friends? If someone buys a product on the site and they feel it is weak, eSay-uk.com provides instant feedback to the manufacturer so they can up their game. This in turn enables the website to review whether to stock this brand in the future. If the product is great, people can let their friends know and receive cash payments for successful referrals from the manufacturer for their loyalty and be instrumental in the growth of that brand.
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