DemandTec to expand work with Ahold

This article is brought to you by Retail Technology Review: DemandTec to expand work with Ahold.

DemandTec, a provider of on-demand optimisation solutions for retailers and consumer products manufacturers, has announced that Ahold USA is expanding its use of DemandTec solutions. 

The additional solutions are being implemented across Ahold USAs retail banners (The Stop & Shop Supermarket Company LLC, Giant of Maryland LLC  and Giant Food Stores LLC) to help business users at the retailer better understand their customers and execute merchandising and marketing strategies that attract and best serve those customers.

Ahold USA is dedicated to engaging our customers by anticipating and fulfilling their needs.  DemandTecs nextGEN solutions help us improve our knowledge of shoppers and enable us to make better marketing and merchandising decisions, said Dave McGlinchey, Senior Vice President of Merchandising Support at Stop & Shop/Giant of Landover.   In expanding our partnership with DemandTec we expect to further enhance our ability to take action based on our customers wants and needs.

Were proud of our partnership with Ahold USA, a well respected, innovative and successful retailer. As the retail industry becomes more competitive, leading retailers will continue to find new ways to offer great value supported by a comprehensive understanding of their customers, noted Dan Fishback, President and Chief Executive Officer of DemandTec. We are pleased that Ahold USA has expanded our partnership and we are committed to providing them with the most advanced, nextGEN solutions for their go-to-market strategy.