New season, new team, new stadium

This article is brought to you by Retail Technology Review: New season, new team, new stadium.

Lick Online, the web division of  Yorkshiredirect  mail and fulfilment company, The Lick Group have  been appointed to handle all  the fulfilment and distribution needs  for Leeds United Football Clubs online  shop, processing consumer  generated orders from all over the world.  

Leeds United  FC, whose online store is the largest in the  Football League and one  of the largest football online stores in the UK, is  expected to  receive over 45,000 orders through the online store during the   course of the season. Since Lick Online took over on the 1st July,  over 4,000  orders have already been processed.

Lick Online  has had shirt printing  presses installed in the new Group warehouse  facilities in Gildersome and the  whole Lick team have been trained  up so football shirts can be personalised  with either the customers  favourite player or their own name of the 500  orders already  processed, roughly 20% have been personalised.

 As  part  of the LUFC contract, the Lick Group will have new fulfilment software   installed to help improve the efficiencies of the Leeds United  fulfilment  process, offering the ability for greater reporting to  clients and effectively  measuring ROI more efficiently. 

 Group MD Linden Kitson admits  that the Leeds United  business win appeals to both his business and personal  side, As a  long standing season ticket holder and avid fan of Leeds United,   securing this contract is not only brilliant news for Lick Online,  but also  for my own personal enjoyment its great to work on a  client whom I feel  particularly passionate about. The opportunities  for the Group as a whole  moving forward are also boundless and  hopefully the future relationship will  see us move toward helping  LUFC with their print and DM too.