Shopping trips will be even more pleasant due to Joya, the pod by Datalogic introduced recently at the Sassari Conad Superstore in Via Gramsci no.1, Sardinia a 3,500 sq.m store with 18 checkouts and 90,000 products.
Conad del TirrenoConad del Tirreno has chosen Joya as the crown jewel for the Sassari Conad Superstore, to offer an exclusive service: the possibility of easy, fast and reasoned shopping. With the Spesa al volo service, Conad del Tirreno finds a perfect balance between the pleasure customers find in shopping and the store's willingness to cater to their needs.
"We always want to give our customers the best, in terms of both the products and services we offer in our stores, said Michele Orlandi, Sardinia Manager - Conad del Tirreno. This makes Spesa al volo a natural fit: it's a simple service that lets our customers play an increasingly active role in the shopping experience, independently defining and managing their own time and approach."
Joya is a small and easy-to-use shopping navigator. Shoppers simply scan the bar code of the products package to view all the corresponding information (nutrition values, characteristics of the pack, price) clearly and instantly for a fast and rational choice. Customers then simply give the pod to the assistant to print the receipt directly and pay.
People need practical items that are fun and helpful at the same time, exactly like Joya that can truly be the winning tool for Conad. It offers added value for the Superstore that instantly focuses consumers' choices, increases loyalty, and helps retailers learn about shoppers' needs so they can direct their purchases" said Luigi Frison, Marketing Manager of Datalogic Mobile EBS. "Customers increasingly appreciate solutions that give them control of their time, and Spesa al volo offers them a fast and mindful shopping experience.
It's yet another success for Datalogic, helping solidify the leadership position it has carved out for itself, with more than 300 stores installed, including Italy (Coop, Conad, Carrefour, Auchan, Esselunga, Lombardini, Despar, Finiper, and E.Leclerc Conad), France (Groupe Casino, ATAC, and Carrefour), and Belgium (Delhaize Group and Carrefour Belgium). This further demonstrates the importance of understanding the market and consumers, as well as a powerful trend toward innovation, for constant and on-going growth.