Datalogic Scanning announces the Magellan 1100i Omni-Directional Imaging Bar Code Scanner

This article is brought to you by Retail Technology Review: Datalogic Scanning announces the Magellan 1100i Omni-Directional Imaging Bar Code Scanner.

Datalogic Scanning has announced the latest enhancement to the renowned Magellan family of high performance scanners, the Magellan 1100i barcode reader. The imager demonstrates each of the three primary Magellan brand attributes high performance, exceptional reliability, and distinct value.

The Magellan 1100i reader is designed with a very compact form factor, the latest solid state electronics and imaging technology that allow it to scan the most challenging barcodes in traditionally harsh retail checkout environments. A major result of this advanced technology is the aggressive data collection of 1D and 2D barcodes and the ability to be used as either a presentation or sweep mode reader. This ability to read almost any barcode and its small footprint, make it a good fit for scanning applications found in convenience, specialty and drug stores.

Emerging trends in Retail Mobile Commerce require businesses to accept e-coupons, admission tickets and boarding passes being presented on the displays of cell phones or PDAs. The Magellan 1100i imager introduces Datalogics new Illumix intelligent illumination technology which enables the ability to read barcodes from backlit displays found in mobile phones, PDAs, PDTs etc. This feature not only supports fast paced consumer lifestyles, but also green initiatives to go paperless.

For the first time in a Magellan line product, Datalogics patented Green Spot technology is available when ordering this reader. In small, noisy workspaces it can prove to be difficult to hear the beep of a scan. The Green Spot technology provides additional visual good read feedback to the user right on the item being read.

Datalogic Scanning continues to offer value to our customers in products that exceed their data capture needs for today, while anticipating the demands of the marketplace in the future, commented Matt Schler, General Manager, Fixed Retail for Datalogic Scanning.