Fashion has democratised

Democracy hit the world of women's fashion today with the launch of a new online store. Just as Banksy took on the established world of art, aims to take on the big labels by becoming a leading creative force in the industry, challenging the very way fashion is conceptualised, created, and consumed.

Unlike any other label,'s unique online community of designers, buyers, and fashion conscious  individuals are the sole creative force behind the brand. provides an ideal platform for gifted young designers to display their talent, raise their profile and earn some considerable cash prizes, by running ongoing design competitions carefully sculpted to encourage creativity and inspire their next collections. To win the prizes designers need to impress not only the label's professional in-house design team, but also their peer designers, and Beta Fashion's community of fashion conscious shoppers - with everybody voting for the designs they want to see produced and sold in the online store. As the label grows in size so will the prize money, giving the community not only a creative stake in the company, but a financial one as well.

All items in the online store are limited edition, so shoppers looking for maximum choice should visit the site today, where they can look through and order from the brand's current collection, as well as vote for their favourite new competition entries. Designers wanting to enter Beta Fashion's competitions should visit where they can download competition briefs and find out more about the multiple cash prizes to be won.

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