Ted Baker - planning for continued growth

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The global lifestyle brand, Ted Baker, is preparing for continued growth with a new planning process. The London-based retailer maintains a balance between operating its own stores, managing a strong wholesale business, and developing its presence in the online market. Ted Baker has now taken the decision to further strengthen its planning process with a specialist application, QuickAssortment, from Maple Lake.

Ted Baker's continuing global growth means it needs to enhance and consolidate its planning processes, for which the company has chosen the Maple Lake application. The Leicester based organisation is a specialist in this sector, with a strong track record of taking an innovative approach to providing highly functional and practical retail solutions.

"Ted Baker is one of the fastest-growing leading lifestyle brands in the UK. Our continued international expansion and absolute focus on providing our customers with the highest level of shopping experience means that we need to remain ahead of the game," said Lindsay Page - Finance Director, Ted Baker. "We realise that while this is a challenging economic environment, we cannot afford to stand still. We believe that this is a great opportunity to take our business to the next level. As a leading designer brand, we want to ensure that we remain smarter than our competitors."

"Ted Baker is an agile, innovative retailer that clearly knows the value of its brand and the need to enhance the systems that support their skilled team. They see the value that an integrated planning solution can deliver to the efficiency and profitability of the business. We're confident that the combination of our innovative solutions and Ted's own skilled team will enable us to deliver a fantastic and comprehensive planning process," said Bob Jolley - Commercial Director, Maple Lake.