Maginus supports the launch of Microsoft Dynamics AX for Retail

This article is brought to you by Retail Technology Review: Maginus supports the launch of Microsoft Dynamics AX for Retail.

Maginus, provider of services for retail and distribution, has been selected by Microsoft as one of a small group of launch partners for its new Microsoft Dynamics AX for Retail solution.

The new solution adds a complete set of retail management applications to complement Microsofts Dynamics AX product line and will be available from Summer 2010. This, in addition to the Multi Channel capabilities of the Maginus offering, will make a compelling solution for retailers who want to maximise revenues across sales channels including stores, catalogue & mail order, ecommerce, kiosks etc.

Microsoft enlisted Maginus to resell the new retail application suite, Microsoft Dynamics AX for Retail, because of its experience in the multi-channel retail market and its understanding of the Microsoft Dynamics AX solution as a Microsoft Gold Certified Partner. The integration of the retail strategy to Microsoft Dynamics AX will mean that the technology is a true end-to-end retail solution that can improve efficiencies, data-sharing and product integration from the warehouse to the POS.

Ian Corcoran, Dynamics Product Director in the UK, said, Microsoft Dynamics AX for Retail will provide our partners with an industry specific platform like no other in the marketplace. This will enable them to create even deeper vertical functionality for retailers, more easily and at less cost. It will also increase the opportunity for Microsoft partners to deliver customer-specific configuration and retail-specific functionality that retailers are looking for in order to increase their competitive advantage.

Russell Dorset, Sales and Marketing Director, at Maginus, said, We have already seen great results with Microsoft Dynamics AX into the retail sector and this new retail management functionality will perfectly complement our existing multi-channel solution for Dynamics AX. This will give retailers a truly end-to-end service to their customers and maximise sales across channels, minimising costs and improving customer service.