Kitbag opens World Cup Store

This article is brought to you by Retail Technology Review: Kitbag opens World Cup Store.

Kitbag has opened a dedicated World Cup store in Manchester City Centre. Open until 31 July to celebrate the worlds biggest football tournament, the store is providing a completely different World Cup offering to every other sports retailer. After a 500,000 investment from Kitbag, the 7,000 sq ft store is dedicated to World Cup products and is full of limited edition ranges, exclusive products and statement items from elite brands making it a completely unique retail concept.

With no paper in-store POS, the breakthrough store instead has over 40 digital screens that show product information, play brand videos and screen advertising campaigns. Similarly, the technically advanced store has multiple Apple Macs fitted so that customers can order products from Kitbag.com to be delivered to their home, office or in to the store itself, making it the only sports retailer that can order products to be delivered to store for customer collection in this way.

The store, offering completely exclusive product, is further enhanced by the team of staff working within. With all staff individually trained by Nike, adidas, Umbro and Puma the product knowledge is exceptional and ensures that as the country goes into World Cup frenzy, the Kitbag World Cup store is providing consumers with a completely unrivalled retail offering.

About Kitbag
Kitbag.com is an online sports retailer and the number one online destination for football merchandise. The independent website has been in operation for a decade and offers replica shirts at club, national and international levels, professional training equipment and exclusive lines of stylish leisurewear.