K3 Retail and Omnica partnership delivers full multi channel platform for Microsoft Dynamics AX for Retail

This article is brought to you by Retail Technology Review: K3 Retail and Omnica partnership delivers full multi channel platform for Microsoft Dynamics AX for Retail.

K3 Retail, provider of retail solutions based on Microsoft technology, has entered into a strategic partnership with Omnica, a multi-channel retail software solutions specialist. The partnership will create an endto-end multi channel solution for retailers on the Microsoft Dynamics AX for Retail platform, and increase the range of new generation technologies available.

Andy Makeham, Chief Executive of K3, said: "This is a strategically important agreement for K3 since it provides us with the strongest capability in the multi-channel retail market. Omnica's multi-channel offering is an excellent proven solution, which is complementary to our existing software platforms.  We believe this strategic partnership will help to strengthen our presence in the multi channel retail marketplace and we look forward to working closely with the Omnica team in the future."

K3 Retail, already a well established UK partner for Microsoft in retail, will be able to further grow its market share in the Microsoft Dynamics AX market, with the Omnica partnership. Omnica's solution compliments the Dynamics AX for Retail platform, providing multi-channel functionality such as call centre and webstore segments, specifically tailored for multi channel retailers.

Omnica's solution is 'Certified for Microsoft Dynamics', indicating that it has achieved Microsoft's highest standards for partner developed software.  The certification shows that Omnica have demonstrated development quality and compatibility with the underlying Microsoft Dynamics product, passing rigorous VeriTest software solution testing for development standards, documentation and supporting services. Solutions must also have a minimum of 10 referenceable customers, which include Direct Wines, Orbital Marketing, Lucky Vitamin and The Scout Shops.

Harry Manley, Managing Director, Omnica, said: "Omnica MCR has been developed as a product solution to be implemented by other people, so that end-users are not locked in to us.  It shares all the same values and design principals of the underlying Microsoft Dynamics AX solution and the Certified for Microsoft Dynamics designation reflects that approach."

Colin Bain, Managing Director, K3 Retail, said: "We are the only Microsoft partner to be in a position to offer retailers a choice of platform to drive their business.  As a business we're enjoying rapid growth, in terms of our client base, with retailers such as Carpetright, The White Company and Jigsaw benefitting from our solution, and also through acquisitions, including our most recent, Pebblestone IP. Our partnership with Omnica will enable us to provide retailers with an even greater choice, and ensure that they have the best solution for their business."

Ian Corcoran, UK Dynamics Product Director, Microsoft, said: "Microsoft Dynamics AX for Retail is a fully integrated, end-to-end proposition for retailers, helping them gain visibility across the entire enterprise; integrating the POS to the supply chain and providing a true connected experience. Dynamics AX for Retail also provides a powerful retail platform for partners to build out retail specific requirements for customers. The partnership between K3 Retail and Omnica brings a mix of deep retail experience, reference-ability, resources and enhanced functionality that retailers will value as they look to track sales, understand consumer behaviour, manage inventories, reduce shrinkage and improve operations."

Microsoft Dynamics AX is a comprehensive ERP solution for mid-size and larger organisations and is one of the fastest growing business management solutions worldwide.