Toshiba TEC Europe appoints Gerard Pruijn at director of business development

Gerard Pruijn is appointed director of Toshiba TEC's European business development team as part of the company's strategy to enhance marketing efforts, expand sales initiatives, and deepen Tier 1 client relationships. Based in Amersfoort, The Netherlands, Gerard is to provide strategic leadership and direction towards development of Toshiba TEC's corporate retail partnership strategy in the EMEA region.



At the same time, he will further improve synergies with the company's Auto ID division with an emphasis on offering complete back-to-back IT solutions for the retail industry. Toshiba TEC delivers 'Best in Class' POS and Auto ID systems that excel in longevity and low maintenance to manufacturers, supply chain operators and retailers. Gerard Pruijn said: "We have a range of initiatives under way to further capture our share of the market, as well as expand into new markets we are not currently serving. From updating our product mixes and styles to better fit evolving customer needs, to providing new product and service offerings, we are committed to offering a superior shopping experience that is second to none. I am excited with our strategy and I look forward to all we can achieve together."

Gerard has more than 20 years experience in retail, most recently serving as Sales Director of Toshiba TEC The Netherlands, where he recently was responsible for introducing new clients and prospects to the Retail Technology Award-winning fresh produce Waste Management solution developed in cooperation with CapGemini. Previously, he co-founded KAS, a Toshiba TEC distributor which subsequently was acquired by the corporation in 2002.

"We are pleased to promote Gerard to our European business development team," said Nobuhiko Takao, CEO Toshiba TEC Europe. "Given his international retail experience, extensive industry network connections, and excellent sales track record we are confident that he will make immediate and valuable positive contributions to our European sales team."

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