ATG (Art Technology Group Inc.), provider of cross-channel commerce solutions, has announced that Netherlands online retailer bol.com is extending its partnership with ATG. This renewal follows a steady record of online sales growth in books, entertainment, consumer electronics and toys. It will enable bol.com to easily add new functional capabilities and serve a rapidly growing customer base. In addition, bol.com will continue to expand online sales in both existing and additional categories.
"We selected ATG as our commerce platform in 2007, to support our growth and improve the performance of our extremely busy e-commerce site. Our online revenue increased by 30 percent in one year after implementing ATG, and by 20 percent the year after. In order to sustain this growth, level of service to customers and long-term competitive advantage, we are now expanding our partnership with ATG," comments Feike Groen, Software Development Manager at bol.com. "ATG provides a growth-enabling platform that is delivering not only top line sales for us, but also increased customer satisfaction."
Frank Lord, vice president at ATG EMEA said, "Bol.com is an excellent example of retailers investing in one platform that enables rapid deployment of new e-commerce capabilities in a true cross-channel commerce platform, allowing consumers to browse and shop seamlessly across channels. Enabling retailers to easily enhance the shopping experience will increase their customer sales, satisfaction, shopping frequency and average order values. bol.com's results are proof of this theory and we are delighted to be part of their success."