Westfield London shopping centre, has brought the online community an interactive 'click to buy' catwalk show using the video technology of 'hotspotting'.
Hotspotting has been used for the latest 'Fashion Lives' catwalk show hosted by Westfield London, who showcased their Autumn/Winter collection featuring clothes from designers and brands including Whistles, Oasis, House of Fraser, Miss Sixty and Hobbs. The catwalk show was the grand finale to the successful 'Car Boot fair' held by Westfield London, to celebrate London Fashion Week and the launch of the Autumn/Winter season. The event was kicked off by Lily Allen and Mary Portas. Following the 'Car Boot' inspiration, the main Atrium was hijacked by 18 Hyundai i20 cars where the most sought after brands set up store and car booters could try and buy the new collections from their favourite retailers.
The creation of this digital catwalk means that anyone who could not attend the event can now watch the show from a virtual front row, while the 'hotspot' element allows viewers to click on any piece of clothing that catches their eye and buy them instantly!
A landing page, which is unique for each item, gives the viewer all the product details including where the item is from, how much it costs and even provides the option to buy online or at Westfield London.
Viewers can look through different videos which showcase four of the latest trends including tailored military, camel, metallic and leopard print. Inspiration for this season's must have items can be viewed from the comfort of anyone's home with the option to instantly buy an entire outfit.