Datalogic and Cam for the 'fast shopping' in Citt di Castello

This article is brought to you by Retail Technology Review: Datalogic and Cam for the 'fast shopping' in Citt di Castello.

Citt di Castello - Famila offers its customers a new and quick way of shopping: self-shopping. The service, called 'Velocispesa' is the result of a collaboration between Datalogic Mobile EBS, which supplies the Joya pod, and Cam, which has equipped the pod with Cam SScan software.

Assuring real-time reading of the purchase value and elimination of wait time at checkout, Velocispesa is said to provide a completely new shopping experience at the store. This service was welcomed with enthusiasm by customers, even those less accustomed to new technologies. It will help to navigate easily among the 13,000 products of the store (spread over on 1500 square meters and having 6 counters).

Shopping, thus, becomes more pleasant: the customer reads product bar codes with Joya and packs the goods directly, while the price and number of purchases are shown on the display,  as well as product information, discounts and offers for the holders of the Famila Selex loyalty card, the balance of loyalty points and the total value of the purchase. Then, the customer must simply deliver Joya to the counter operator who will issue a receipt, with a significant reduction in wait time.

Cami Sscan self-scanning application uses the same software application installed on the cash register server. The application on Joya is developed in C language. This architecture permits Joya to have the same promotional engine, net prices and receipt totals for the purchase limits, basket and special fidelity offers. In addition to Joya, this innovative architecture manages orders, inventory and price control.

"The Velocispesa service ensures appropriate responses to the customers," said Luigi Frison, Business Development and Marketing Manager at Datalogic Mobile EBS. "In fact, Velocispesa is a tool that allows Selex to put the customer in the spotlight, together with his/her expectations and needs. It also saves customers' time while ensuring a pleasant shopping experience."

The partnership between Datalogic and Cami is just a further confirmation of Joya's versatility, which allows retailers to choose self-scanning software that is closer to their needs. Datalogic, in fact, can provide Joya together as a complete Shopevolution solution or integrated into a partner's self-scanning solution, in order to enable the creation of a personalized tool according to individual features, designed specifically for its customers.