M&Co selects K3 Retail CRM tool to drive customer loyalty

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M&Co, one of the largest privately-owned fashion retailers in the UK and recently named Scottish Retailer of the Year, has selected K3 Retail, provider of retail solutions based on Microsoft technology, to provide it with a new CRM solution to help it understand its customers better.

The retailer, with nearly 300 stores nationwide, is implementing K3 Retail's CRM tool in time for the launch of its Customer Loyalty Card and needed a system in place to ensure it can capture customer data.  

Bryce Howie, IT & Logistics Director at M&Co, said, "We have outgrown our existing system and needed the technology in place ready for our loyalty card launch next year.  We needed a solution that was easy to integrate and provided us with the ability to improve our knowledge of our customers and their preferences."  

Howie continued, "Customer demographics and buying patterns are not easy to keep track of.  By implementing K3 Retail's CRM solution we will be able to gather and collate this data, and use the information to target our customers with promotions tailored to meet their needs and to provide styles and products that are aligned to their wants and aspirations, reinforcing our brand and our relationship with our customers."

John Little, Sales Director at K3 Retail, said, "We will be working closely with M&Co to help develop their loyalty scheme on the CRM platform and integrate it with its existing systems, allowing the business to manage its marketing campaigns and customer service processes better."